Cadillac House is a monumental step, according to the brand, to bring a place to experience and feel what Cadillac is. That meant crafting a unique space and experience. Cadillac enlisted Gensler, and lead interior designer John Bricker, to help bring the space to life and give it a unique personality.
Interior Design caught up with Bricker to talk about the new space, which opens to the public today, June 2, and he stated it truly is a remarkable space.
“Cadillac House goes far beyond the typical dealership experience where you simply kick tires, get of whiff of the new car smell, and put your hands on a steering wheel,” he said.
Gensler has been working with Cadillac for two years to create the Cadillac House, a 12,000 square-foot space on the ground floor of the company’s world headquarters in New York City. The space includes a coffee shop, pop-up retail venue, art exhibits and a handful of Cadillac vehicles, new and old.
Now, following the grand opening of the space, Cadillac and Gensler have turned their sights on Shanghai to develop a similar space.
If you’d like to check out the Cadillac House, stop in at 330 Hudson Street, New York City.
Comments
Much to do about nothing.
If I were deriving funds from a venture I sure would talk it up too!
What a tremendous waste of time and money this is. Cadillac needs to come back to Detroit where it belongs and close this bat shit crazy boondoggle down!
I’ve told you before, Detroit is not where the pulse of the luxury world is.
Is it the pulse of pickup market? Don’t see any discussions moving pickup headquarters to Texas orWest Virginia!
Let’s be frank, some folks just don’t want to live in the Detroit area!
Cadillac needs to be seen in the right places in front of the right people. Detroit isn’t the right place.
This has nothing to do with impressing the New Yorkers, because ain’t even going to happen. The people in NY will continue to buy their imported vehicles, and at all price points. It also has nothing to do with autonomy from corporate GM. If you don’t believe Mary, Dan, and Mark know what is going on daily with Cadillac and influence the path I’ve got a $12 billion Brooklyn Bridge in my backyard I will sell to you.
Dangling vehicles over the NY skyline, and a NY coffee/art shop “might” be seen by what approximately 10-15 million people or 5% of total US population (the number who care is far less). Not my interpretation of the right place in front of the right people, more like a very limited area with a market that has next to no interest in your product.
Nothing more than some individuals who have no interest in living in the Detroit area and want the more “cosmopolitan” NY area and all it offers.