Cadillac House is a monumental step, according to the brand, to bring a place to experience and feel what Cadillac is. That meant crafting a unique space and experience. Cadillac enlisted Gensler, and lead interior designer John Bricker, to help bring the space to life and give it a unique personality.
Interior Design caught up with Bricker to talk about the new space, which opens to the public today, June 2, and he stated it truly is a remarkable space.
“Cadillac House goes far beyond the typical dealership experience where you simply kick tires, get of whiff of the new car smell, and put your hands on a steering wheel,” he said.
Gensler has been working with Cadillac for two years to create the Cadillac House, a 12,000 square-foot space on the ground floor of the company’s world headquarters in New York City. The space includes a coffee shop, pop-up retail venue, art exhibits and a handful of Cadillac vehicles, new and old.
Now, following the grand opening of the space, Cadillac and Gensler have turned their sights on Shanghai to develop a similar space.
If you’d like to check out the Cadillac House, stop in at 330 Hudson Street, New York City.