Chevrolet continues to capitialize on the success of its “Real People, Not Actors” ad campaigns. Thus far, it has applied the scenario to countless situations, providing an approachable feel to its vehicles.
Today, Chevrolet launched its latest initiative alongside its “Real People, Not Actors” campaign featuring the 2016 Chevrolet Silverado and its roll-formed, high-strength steel bed.
The formula is the same: round up some regular people, and show off the advantages to the Chevrolet product. This time, Chevy put Ford directly in its crosshairs. The video above is a three-minute long example of what will surely be broken down into smaller segments for television and digital, and shows precisely 55 landscaping blocks dropped from five-feet above the bed.
The Silverado walks away dented and scratched. The F-150? Punctured bed. No bueno.
Furthermore, Chevrolet states the Silverado was able to handle up to 90-joules of impact before a puncture occurred in the bed area, where the F-150 exhibited puncturing at only 40-joules.
“We engineer and build our trucks with customers’ expectations in mind. For example, Silverado features a roll-formed, high-strength steel bed because truck customers demand the ability to haul their toys, tools and other cargo. These videos demonstrate the real-world benefits of the Silverado’s bed, in both extreme and everyday scenarios,” Sandor Piszar, Chevrolet truck marketing director, said.
The high-strength steel application in the bed is formulated through a roll-form, rather than traditional stamping, a process that enhances material strength by creating less material fatigue than stamping.
And if you feel the tests are outlandish, Chevy has that covered, too. A simple toolbox falling into the bed resulted in a punctured Ford bed, while the Silverado’s remained in tact.