General Motors’ Australia-based subsidiary, Holden, reported 7,405 new vehicle deliveries in May 2016 in Australia. The results represent a 6.9 percent year-over-year decrease, putting the brand in fourth place in the sales volume race, behind Toyota, Mazda, and Hyundai — in May’s sales race.
The only other brand in May’s top 10 to have posted a decrease is Volkswagen, as the German marque continues to struggle in the aftermath of the emissions cheating scandal.
Somewhat worrisome is that Holden continues to lose ground to fifth-place Ford, which is seeing an increase in sales of imported models as it prepares to shut down local production in October. 21 percent of the 6,584 vehicles sold by Ford in May were produced in Australia. By contrast, 48 percent of Holden’s May deliveries were produced locally.
The development is somewhat concerning for GM-Holden, given that the market appears to be more sensitive in relation to locally-produced Holdens, with Ford buyers exhibiting less sensitivity on the matter. To note, Holden is set to shutter its local Australian production by 2017.
The Commodore remained Holden’s best-seller in May, accounting for 2,255 deliveries. It was the only Holden model to be among Australia’s top ten best-selling cars during the month.
Top 10 Automotive Make Sales - Australia - May 2016
|Rank||Brand||May 2016 Sales||% Change YOY|
Top 10 Car Sales - Australia - May 2016
|Rank||Make||Model||May 2016 Sales|