General Motors has filed an application to register Chevrolet Code as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s June 2nd, 2016 application is assigned serial number 87057478 and specifies that the mark will be used in conjunction with “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, engines therefor and structural parts thereof.”
The GM Authority Take
Decoding GM’s Chevrolet Code trademark (pun fully intended) appears to be significantly easier than doing the same with the ZH2 trademark. That’s because in January 2012, The General unveiled a concept car called the Chevrolet Code 130R (pictured). The vehicle was a subcompact-sized, rear-drive coupé that never made it to market, despite clamoring for a production version from many an enthusiast.
Based on that, we would deduce that The General has plans for another Chevy concept (or maybe even a production vehicle) carrying the Code name.
Only time will tell what, exactly, GM has in store for the Chevrolet Code trademark. In the meantime, share your thoughts on the possibilities in the comments just below.
Comments
the code 130 could go to production as a rebirth NOVA.
Please make an affordable 2 door sport vehicle. I have a Cavalier and a Cobalt. I would love to have a new sport coupe.
BMW liked it so much they brought it to market in record time. They call their version of the Code 130R M2.
Let’s see who will be next to introduce a production version of a highly acclaimed GM concept that GM wasn’t bold enough to build. There are plenty to go around.
The Code would complete the GM version of the original Scion line. The new Spark is the old Xa, the Trax the Xb, and the Code the tC. I don’t mind if they copy. Scion dropped the ball quite a while ago.
Scion had the potential to be great, and I wish that GM would copy-cat a youth oriented line up that could do double duty over at Opel like Spark/Karl.
Most Millenials aren’t interested in Camaro, and GM needs to build a RWD sport coupe for my generation.
Ford sold out with Mustang and in the process created a vehicle aesthetically more pleasing to younger buyers and global drivers; however, GM has ample resources enough to build two vehicles aimed at unique demos.
Well I would forget about the car in the photo as it is so old now they would not use it.
As for competing with Scion? Note Scion is dying as it failed to hold much volume and the cars will either go away or become a Toyota. The formula for Scion was a big failure. Even their best car the RWD coupe has under performed their expectations greatly.
As for BMW they charge Camaro prices for their car so they do not have to worry about volume. The cheaper the car is the more you need to sell and how many small coupes are you going to sell? It would have to cut below the Camaro prices and that is hard to do and still get the car to where it is still a good quality car inside and out. Too often things get cheap like interiors etc are compromised.
I think GM could do a small RWD coupe but they would need to give it at least 300 HP Turbo 4. This platform would also be shared with Buck and Cadillac it totally different models. Call it a Sub Alpha.
Mark has lobbied for this kind of platform but sales of other small RWD coupes have been poor outside the higher end models.
It would be nice if they could engineer it for FWD. RWD and AWD all on one making it easier to make a good business case for anything.
“As for competing with Scion? Note Scion is dying — ”
Too bad for you I said ‘completing’ not ‘competing’. And Chevy did introduce a Beat (Spark), a Trax (Trax), and a Groove (Xb clone). A very ‘Scion’ group of cars.
Memory failed and so I forgot they didn’t have a coupe. But Scion did.
If you will note Scion is in the last year of a major failed venture by Toyota. They failed even worse than Saturn.
The Small cars like Chevy is offering is just what everyone else is offering not just Scion.
The only Scion to survive is the RWD coupe with some changed to try to beef up sales. If they do not increase at Toyota as the 86 it could follow Scion soon.
No matter how you want to spin it Scion is dead.
Cars that were more Scion like were the Soul and Cube even the Element but all but one of them are now gone too.
The Trax is more an answer to the new Jeep Renegade than anything else. and just a smaller AWD CUV that Scion did not offer.
The Spark is a micro car just for MPG not much else. GM made them all Chevys and just part of the line not trying to create a hip life style.
There is nothing Scion-like about the RWD Code 130R and dated as the concept may be, it is a ringer for a brand new $54K 2016 BMW M2. They are nearly identical in proportion and even the color of the dated concept strongly resembles the BMWs $550 optional Long Beach Blue Metallic paint.
This was another missed opportunity.
The car is a RWD 4 cylinder coupe and all versions of this right now are struggling to sell globally. It is just like the Scion now Toyota 86 and Hyundai Genesis coupe that also is struggling.
GM has marked these cars as the targets in price and size and has had trouble approving a business case for the car. I have had hope Mark would prevail at some point and this post gives me some hope.
The comparison is not my opinion but was GM’s in the past failed GM bushiness cases.
The BMW is just a scales down BMW 3 that has been scales up for a 5 and just about any other number. To me the BMW is stale and old but they do sell just on image and reputation. Only their new electric and hybrid cars really break much ground.
The one thing you have to consider is the price of the BMW and how much more it cost and how it can make money at that price point vs. a $25,000 price point that this car would see and struggle to make a profit.
Low volume coupes can make money but they have to charge more per unit. How do you justify a small car like this at a Camaro or higher price as a Chevy?
The fact is there are only two real coupes that sell in great numbers and that being the Camaro and Mustang. All others fall short.
GM to make this work will have to use this platform six ways to Sunday to leverage it out and use it globally. I would watch to see if anything stirs at the other divisions as this could not be a Chevy only project.
If you were going to do the BMW angle that would better fit the Buick price line. You could better fit it with higher quality interior, AWD and a better engine. This would get you a price to better help with the platform as well as a Cadillac roadster version. This would help pay for the volume Chevy would lack.
Also the Buick could under pin a Opel GT?
Okay!
I admit, if Chevrolet built a hyper-performance Code 130R coupe that ran with the M2 for $32K, most of them would collect dust on the showroom floor and Chevrolet would be panned for copying BMWs brilliant styling and possibly outperforming it for around half the cost, but they obviously trademarked the name for something, so here’s to the new Code CUV or whatever rugged but off-road challenged multipurpose but not a wagon this makes me look sporty yet environmentally responsible and non-threatening without alluding to the real or perceived size of my penis or offending people of the opposite sex or transgenders or vegans and ovo-lacto vegetarians or people who still insist that the world is flat or those who prefer to absorb their drug of choice through the walls of their rectum new vehicle configuration that’s popular right now or is projected to be in demand within the designated production cycle by the stridently diverse and socially responsible product planning team with vast feedback from Facebook users across the globe of course.
You still need to find at least enough buyer to buy 75K or more of these at a Chevy price point.
Just how many coupes sell 75k or more other than the Camaro and Mustang.
The price segment here takes volume to survive. So you will need to sell to those who piss standing up, those who piss squatting and those who wish the could piss in the wind.
GM is focused on not just cars people want but ones they really will buy. Then it has to make money.
MohChevy and Garry are ready for an affordable new Chevy coupe. Only 74,998 to go.
Well they had better bring friends.
A LOT OF THEM!
By the way are they people who just want the car or people that if it is built and sold will post a photo of them on the web with their 130?
So many beg for this kind of car or that kind of car and when they do build it no one pays up.
GM needs buyers not wanters.
Could Code be related to Opel GT? If built in Korea, this car could be sold as an Opel in Europe and Holden down under and more than sell enough copies to deal with the volume issue.
More and more, we are going to see Chevy and Opel share product. We see it with Spark and everything under the skin of Cruise and Astra. Already, most Chevy cars ride on Opel bones developed in Germany.
Idiot Boy: What does a penis and all that other crap have to do with any of this?
Add the rear “haunches” of the classic Camaro, and it can pass as a smaller Camaro.
Not everyone wants a Camaro. Gen X and Y don’t seem to prize Camaro or American “muscle”. This may be why Dodge discounts everything.
Gen Why? doesn’t prize Camaros or musclecars or cars period and seemingly lacks an affinity for anything “American” unless it’s from Apple and arrives by transpacific container ship, with the possible exception of the occasional gratuitous US flag burning. Boundless Why?-ers want little more than to remain “connected” 24/7 and mosey to the next demonstration rally by dialing up some random Uber or Lyft geek (entrepreneur?) who suddenly thinks he’s the Yellow Cab Company. These new ridesharing services are a godsend for Helicopter Mom who’s really tired of chauffeuring around her unlicensed mid-twenties pride and joy/crusader.
Would such a car be for the U.S. or some South American vehicle ?
Please! Please! Please! We have enough damn trucks and cuvs. If it takes building an El Camino version along side to make business sense I’m all in!
love the side profile.
It will be interesting to see what GM really does with all of this now that they’ve done the trademark thing.
GM trademarked the riviera, avenir and Vista and built beautiful concepts that will never make it to the market. If they stopped BSing around and actually made some nice cars besides the camaro they’d be doing alot better. GM stop playing around, leave the small v6 and four cylinder cars to buick, keep doing great things with the Camaro and focus on alpha and omega platform cars and give us back cars like the Nova, Chevelle, Monte Carlo, and a real Impala SS fastback sedan with LT1 LT4 and 5.3L engines under their hood plus whatever engine you are planning for the Z/28. Build us real cars again!!