Amid a global review of General Motors’ public relations agreements, Weber Shandwick has been selected as the brand’s agency of record (AOR), according to PR Week.
As the brand’s AOR, Weber Shandwick will become a one-stop shop for Chevrolet, and work even closer with internal communications. Chevrolet reportedly did not allow any other firms to pitch for the AOR.
“It would have been unfair to [have the other PR firms] go through the whole process of preparation for this, given the investments that were made by [Weber] and the successes we are seeing with the integrated work we are doing with them,” explained GM global communications SVP Tony Cervone. He declined to name the other firms that collaborated with Chevy, but confirmed they are no longer working on the account.
Weber and Chevrolet will work closely with the brand’s creative agency, Commonwealth, to collaborate on future communications strategy.
GM continues to align its PR goals by region and time spent managing accounts, creating a more transparent process.
Comment
Chevrolet’s ads have been dreadful since they dropped their 90+ year relationship with Campbell Ewald.