The Chevrolet brand has a new face and brand ambassador. The brand welcomes country music star Luke Bryan as its official brand ambassador for future product and projects.
“Partnering with Luke Bryan is a natural fit for Chevrolet,” said Paul Edwards, Chevrolet U.S. vice president of marketing. “Our customers love country music, and Chevy has always held a special place within the genre.”
Bryan will work with Chevrolet over the next three years through a variety of projects and sponsorships. Chevy will also sponsor Bryan’s 8th annual Farm Tour, where the star performs in multiple smaller-town venues.
“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” said Bryan. “If you were a Bryan, you drove a Chevy. I am so excited about this partnership and I’m honored to be representing such a wonderful brand.”