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Chevrolet Welcomes Luke Bryan As Official Brand Ambassador

The Chevrolet brand has a new face and brand ambassador. The brand welcomes country music star Luke Bryan as its official brand ambassador for future product and projects.

“Partnering with Luke Bryan is a natural fit for Chevrolet,” said Paul Edwards, Chevrolet U.S. vice president of marketing. “Our customers love country music, and Chevy has always held a special place within the genre.”

Bryan will work with Chevrolet over the next three years through a variety of projects and sponsorships. Chevy will also sponsor Bryan’s 8th annual Farm Tour, where the star performs in multiple smaller-town venues.

“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” said Bryan. “If you were a Bryan, you drove a Chevy. I am so excited about this partnership and I’m honored to be representing such a wonderful brand.”

Former GM Authority staff writer.

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Comments

  1. “Our customers love country music”.. I’m sure some do. Just as some GMC,Ford,Ram,Toyota and Nissan drivers.

    This Chevrolet customer however cannot stand country music. Not that one can call what they peddle off as country these days is real country anyhow. It’s pop rock with twang at best. Really, Chevrolet’s only legitimate country supporter that I recall was George Strait.

    I really wish they’d offer a classy High Country option. Leather that’s not brown but black.. It looks better and doesn’t remind me of the King Ranch Ford which IMO is a country western trim. Not all Chevrolet customers are into the country thing.

    Reply
  2. The issue is with country music as a whole but as long as the average customer accepts this new music it is what it is.

    Trust me I’m not any fan of Luke or most of all the other same clones out there but the fact is the general public as a whole has accepted them and will notice Chevy because of him.

    For the most anymore I can not listen to any of the new country stations as they drone out the same clones of the same type that seldom set themselves apart. They end up playing the same 25 songs in rotation on these stations and seldom will play anything very old.

    So while I am not a big fan of the music today I fully understand why they do it as it comes down to numbers.

    To be honest I think many of us got spoiled on the Like A Rock marketing as that was one well done song and it really worked with trucks.

    Reply
  3. Bring George Strait Back

    Reply
  4. If the intent is to reach middle America conservatives — knock yourselves out. If this is a national strategy —

    — it won’t work.

    Reply

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