Chevrolet has scored a winner with its latest advertisement touting the 2016 Silverado’s pickup bed over a certain blue oval branded competitor.
The ad, which features the advantages of the Silverado’s roll-formed, high-strength steel bed, has placed at the top of iSpot.tv ratings for the second week straight, according to WardsAuto.
Last week, the ad decimated the internet with just over 50-percent of digital share of voice. This week, it’s shared with competitors, but still leads by a far margin at 16.79-percent.
The ad has grabbed the attention of competitors, notably Honda, which put together its own demonstration to show off its composite truck bed.