Global sales of Cadillac vehicles totaled 22,237 units in May 2016, a decrease of 3.8 percent year-over-year.
Sales of all Cadillac models except the Escalade, XT5 and CT6 decreased year-over-year.
May 2016 Cadillac Sales By Model
Sales of all Cadillac models except for the new Escalade, XT5 and CT6 decreased year-over-year as deliveries of the XT5 and CT6 commenced en masse with customers.
Globally, more than 4,000 units of the 2017 XT5 were sold in its first full month of sale despite low initial inventories and a gradual production ramp-up. For the second consecutive month, deliveries of the outgoing SRX, which replaces the XT5, fell sharply as inventories of the prior model continued to sell out and initial shipments of the XT5 started to build in May.
May 2016 global Cadillac sales summary by model versus May 2015:
- Cadillac ATS sales decreased 20.1 percent to 4,444 units
- Cadillac CTS sales decreased 35.2 percent to 1,334 units
- Cadillac ELR sales decreased 61 percent to 46 units
- Cadillac XTS sales decreased 0.9 percent to 3,671 units
- Cadillac CT6 sales totaled 1,119Â units
- Cadillac SRX sales decreased 53.4 percent to 3,914 units as remaining inventory sells out; the SRX is being replaced with the new XT5
- Cadillac XT5 sales totaled 4,266Â units
- Cadillac Escalade sales increased 5.5 percent to 3,445 units
Sales Results - Cadillac - May 2016 - Global - By Model
| Model | May 2016 / May 2015 | May 2016 | May 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| Cadillac-Reported Total | -3.8% | 22,237 | 23,119 | -4.7% | 103,383 | 108,455 |
| ATS | -20.1% | 4,444 | 5,563 | -11.3% | 20,770 | 23,416 |
| CTS | -35.2% | 1,334 | 2,059 | -17.4% | 7,734 | 9,368 |
| ELR | -61% | 46 | 118 | -25.7% | 408 | 549 |
| XTS | -0.9% | 3,671 | 3,705 | +0.6% | 21,218 | 21,089 |
| CT6 | * | 1,119 | 0 | * | 2,075 | 0 |
| SRX | -53.4% | 3,914 | 8,408 | -21.1% | 29,751 | 37,702 |
| XT5 | * | 4,266 | 0 | * | 4,662 | 0 |
| Escalade | +5.5% | 3,445 | 3,264 | +2.7% | 16,767 | 16,328 |
| Others | * | 0 | 2 | * | 0 | 3 |
| Actual Total | -3.8% | 22,239 | 23,119 | -4.7% | 103,385 | 108,455 |
May 2016 Cadillac Sales By Market
Cadillac sales were up only in China — the world’s largest automotive market — and down in all other markets.
May 2016 Cadillac sales summary by market versus May 2015:
- Cadillac sales in the United States decreased 16 percent to 12,099 units
- Cadillac sales in China increased 30 percent to 8,568 units
- Cadillac sales in Canada decreased 24.7 percent to 909 units
- Cadillac sales in the Middle East decreased 34.5 percent to 310 units
- Cadillac sales in Mexico decreased 44.9 percent to 76 units
- Cadillac sales in the EU and Russia (treated as a single market by Cadillac) decreased 16 percent to 142 units
- Cadillac sales in all other regions (ROW) increased 0.8 percent to 133 units
Sales Results - Cadillac - May 2016 - Global - By Market
| Market | May 2016 / May 2015 | May 2016 | May 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| Total | -3.8% | 22,237 | 23,119 | -4.7% | 103,383 | 108,455 |
| United States | -16% | 12,099 | 14,408 | -12.5% | 58,968 | 67,384 |
| China | +30% | 8,568 | 6,592 | +12.3% | 36,266 | 32,297 |
| Canada | -24.7% | 909 | 1,207 | -7.3% | 4,332 | 4,671 |
| Middle East | -34.5% | 310 | 473 | -29.7% | 1,542 | 2,195 |
| Mexico | -44.9% | 76 | 138 | -3.1% | 687 | 709 |
| EU & Russia | -16% | 142 | 169 | +57% | 832 | 530 |
| ROW | +0.8% | 133 | 132 | +13% | 756 | 669 |
Editor’s note: Cadillac’s model-line total for May 2016 is two units lower than the sum of the individual models. A similar event took place in Cadillac’s March 2016 sales results.
Average Transaction Prices
In the U.S. market, Cadillac average transaction prices were $54,131, according to J.D. Power Information Network through May 16. This is the highest among full-line luxury brands.
“Leading in transaction prices indicates the rising stature of Cadillac in consumers’ minds, and represents the manifestation of our continued strategy to prioritize the elevated position of the brand over volume,” said Cadillac President Johan de Nysschen. “Reinforcing the aspirational stature of our brand is a key ingredient as we pursue expansion of our global footprint.”
The first-ever Cadillac CT6, assembled in both Detroit and Shanghai, establishes a new top of Cadillac’s sedan range.
About The Figures
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European Cadillac dealerships
Comments
There is a refresh coming this summer for the CTS , hoping that might help sales going forward until 2020 .
I wonder though how much longer the ATS has until it gets the axe like the Buick Verano . And if there will even be a new generation of the model . That segment is just not growing now because of the compact SUV’s and CUV’s . Will it be worth the launch of a CT3 or 4 .
ATS will not get the axe anytime soon.
The ATS is still the highest volume sedan and 2nd highest volume model overall for Cadillac. Also as the entry level model it offers a less expensive buy in to Cadillac brand.
They will refresh then redesign it for hopes of better fortunes in the future.
The results are a mixed bag at best but all is not doom and gloom. As inventory levels rise I expect the XT5 and to a lesser extent the CT6 to pick up steam. I still seen a breakeven or possibly a slight year over year increase in overall worldwide sales for Cadillac.
2017 MY will likely be more difficult from a volume standpoint as the 2 new models (XT5 and CT6) plateau plus still at least a year away (2018) from any new models hitting the ground.
Cadillac has become boring again and doesn’t have enough models in the showroom as it was a critical error in building the CTS only as a sedan; someone also needs to explain why Cadillac doesn’t have a convertible.
Folks you are right smack in the middle of the revamp. Things are going to be stagnate at this point. The only real new models the XT5 and CT6 are not common on dealer lots and just new to people who do not swim the web.
At this point we have how many new JDN products since he arrived 1 year and 10 months ago? None! The reality is it takes 2-3 years for a refresh depending how much you plan to do. Note the new refreshed Mules are out for the 2018 models now.
Then for new models from a clean sheet of paper it takes no less than 5 years if you use the old platform. And at this point the XT5 and CT6 do not count as they were pretty much done at the time JDN arrived.
The fact is the Alpha models should see a revamp a slew of SUV and CUV models are yet to come. A CT8 is not canceled as of yet and still planned. There is a lot of things going to happen real fast but it takes time and man power to do this and it just does not happen over night.
Sure they can market the hell out of the ATS and CTS then change them in a year and waste all the marketing on a model that is going to see some major changes and a name change to boot in the near future.
Cadillac has stated clearly 2 years ago that this is going to take time and is going to be at times painful. They also made it clear last year we will go nearly 2 years with no real new models due to the new work going on under the new leadership.
The good thing is Cadillac is not like Chevy that survives on volume to make profits as Cadillac is still showing profits in at this point. They are like GMC and do not need the higher volumes as they make more per vehicle than just about anything GM makes.
As for halo models they are all fine and great but Cadillac needs to be more focused on the foundation models the CUV and Volume cars before they worry about a limited model like a Convertible or some halo model. These models are to draw attention to the entire line not just themselves and you need to have your line in place to be seen along with the halo.
Case in Pojnt Pontiac did the Fiero and it and the new Firebird drew many to Pontiac show rooms. But what car become the best seller? the Grand Am. Why? Because of the higher volume traffic in the show room for the other cars it help sell a hell of a lot of Grand Ams for them. Now if the Grand Am was not there they would have had no sales.
Now keep in mind they make big claims Lincoln is going up in sales. Why they added one new CUV and it has increased their sales. The XT5 will do this much and in the near future other CUV and SUV models will do the same as they add new car models.
The ATS is not going anywhere All automakers need the smaller cars to meet future standards as it goes we will see more smaller cars. I expect the ATS when it changes over to the CT number it will be a change much like the Malibu and it will address things like leg room, dash and other issues the present car has. Even the refresh will see dash improvements soon.
Folks it will be a little tough for 3-4 more years as new models come slowly and the old ones linger on till they can be replaced.
Will it work? Not sure. I do know it will not totally fail as the main goal here is profits not so much segment volume dominance. This segment the goals are a little different here and you do not hold the same expectations for Cadillac as you do the others. Yes they should make a better car than the Germans but to succeed they do not have to out sell the others globally. They do need to increase the profits and slow grow the volumes in more new markets.
As for coupe I expect a limited number but there again the markets is CUV models. like it or not that is where the focus really will move. Coupe are a tough sell right now and just appreciate the ones you get.
Again GM needs to focus on cars people will buy not just cars they want.
Omegatalon. How do you enjoy your CTS coupe or ATS? I am sure you bought one? What is that no you do not own one? Well their you go. Cars people will buy not just want on the web.
Lets be smarter than many other web sites and give GM time to finish this and judge them on their own results and not on what we thing they would could and should do. How can we condemn a group of people who have not been in place long enough for even a mild refresh. If they do bring this product and fail then I will stand by the criticism. But until then at least let them show you what they are bringing and see how the market reacts first. At least you will have a informed condemnation vs just pure speculation.
Right now to critic this is like Helen Keller complaining Metallica was too loud. You can’t fairly condemn what you don’t know.
An intelligent, even if a tad long, response. Scott3 actually knows what he is talking about. Now if only some of this site’s “writers” would focus less on personal agendas and more on educating themselves about the industry, everyone would be a lot happier and informed.
Maybe Scott3 needs an offer to contribute formally on here…
I can assure you, “She’s Crooked”, that no writers of the site have “personal agendas” that are in any way shared, mentioned or in any way furthered or promotored here on GMA.
But judging by your name, it seems that you do. Do you?
Scott: good reply. Spot on regarding Cadillac’s current transitionary period.
Thanks for the heads up but I see no agenda here just points of view.
I just was lucky to have been around people from the auto industry growing up and got to meet more as an adult that have shown me what it takes to do things with in a company like GM. Not everyone has been lucky to have this personal insider perspective explained and it tends to leave out many of the things that need to be considered.
I also read as much as I can and while I am not in the direct auto field I do get my hands on many Auto related publications for the industry that detail many of the things automakers are doing that Motor Trend do not cover.
The good part of the web is it is a great place for public opinion but the bad thing is with so many replies the truth gets lost and the big picture obscured.
To be fair for the writers here most are well informed but they are also limited on space. Things like this need more info to make sense of it.
Also many miss the point on Cadillac as the luxury brands are sold differently than Chevy or Toyota. You have to use their parameters to make better sense of it. To them it is not all about Volume only. This is key and why GM and Ford are not panicked by their lower sales.
I agree with alot of what you said Scott taking every point you made, and you made some good ones. But shouldn’t these current models be bringing in some better numbers? I mean these cars are some of the best Cadillacs of the last 35 years.. Can GM and Cadillacss new managment erase all the bad memories of Cadillacs of the 80s and 90s? Sure there are plenty of new models coming, but will it make much difference. As new GM Board members come aboard, how many of them will have a different point of view of Barra’s idea of Cadillacs future? How patient will and can the Board be on Cadillac? Better question is how patient will the shareholders be with Barra altogether even with Cadillac aside.
The problem with the new cars is that while they are better they were still compromised. Just take a look at the turnstile GM had at the head of Cadillac as they changed leaders as much as some people change underwear.
Also The board has too much control on the budget for Cadillac and compromised the finished products. It was well documented how Mark Ruess wanted better Door Handles for the CT6 long before Cadillac was jail broke from GM. They were arguing over a few dollars per handle on a very expensive car?
Mary will be ok as long as Cadillac remains profitable. One SUV and CUV model could increase sales 50% so volume is not hard to lose but also is as easy to gain in this segment.
The Board agreed to the investment and they agreed to the time line so they are committed at this point.
Beware that even all the new products are not going to be home runs as no one can do that. But they will all play a part in increasing the image and status of the lines. Even BMW and Audi in America took years to establish. But they remained profitable and grew as companies.
Building images and lasting credibility takes years and in this instant gratification world it is hard for some to grasp that. Cadillac has a good foundation now and the rest is going to be in the details but they take time and investment.
Makes sense Scott and lets hope it all works in Cadillacs favor. I also saw in your post that you have seen or heard info like i have that the CT8 is still a go and actually rather far in development.. I wrote this elsewhere on GM authority but I got info from a Cadillac rep and a dealer owner that both said a larger more luxurious sedan was on its way and what was being said and reported on the internet was nonsense..
Great diatribe and to the point. It’s a shame that Cadillac has not concentrated on quality and ergonomics along with new models. My wife’s 2013 ATS is about used up and when my Platinum ESV is do e in another year we will jump back to BNW and Mercedes or Lexus. We tried but cannot waste time waiting for quality, ergonomically correct vehicles. Also jeans my kids and there family’s will follow my lead. I can’t be alone. That’s market share gone for good.
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I just hope Cadillac doesn’t get discouraged and shoot for Lincoln, Volvo, and Acura. Whenever a Cadillac article pops up, there’s always a group of nostalgic hipsters who wish Cadillac stopped trying to beat the Germans and Japanese and went back to making cars like the 80’s and 90’s.
Totally agree. I’m a nostalgic hippy that had my family in BMW, 2-750’s, a 3 and a mini. Now 2 Cads and 2 – Veranos. The Cads are going back to BMW. The Veranos are great but not sure where we’ll go when they are discontinued. I tried to be all GM but not working out.
The ATS is a small and cramped odd looking car and it’s not selling.
It seems to me that basing success on raising the average price sold will eventually lose customers. He brags over the higher average but sales are down, duh.
And if the cars are exceptional and people desire them, then the price is simply a small obstacle to those who want the car.
For Cadillac, their job is to make exceptional cars, and cap the numbers sold each year. Those with the means will pay whatever the price is to have the best luxury car, and will savour the privilege of owning such a luxury. That is the core reason for having any luxury product; to have something exclusive that enriches your life that other people do not have easy access to.
If, for example, there was a CT10 and that it was capped at only 20 units a year, you could reliably expect 3 things:
1) That the car would be unquestionably better than anything GM ever built, even the cars built in those ‘glory days’.
2) EVERYTHING inside the car is bespoke and tailored to the owners desires and whims no matter how fanciful or wild they seem.
3) Prices would start at $550K.
If you’d think that an $550K Cadillac would deter people from wanting it and that the sales volume would slacken, then you’re missing the point of what a luxury product is. Price isn’t a barrier to people who want luxury products. If they’re getting exactly want they want as something exclusive that enriches their lives, then the product is a success.
It’s self-centred hedonism, not the tired and misplaced ‘I have arrived’ nonsense.
Well, ATP isn’t bad.
But they want ten (10) years to get the margins up to 11%, yes?
And BMW’s been hanging @ 15% for awhile now. Sorta seems like ATP + Margin is the bigger target to shoot for.
I don’t know – I guess it’d seem better if there was a target date, and a target figure for ROI, vs the kinda fuzzy ‘give them time’ framework as it exists right now.
And, I wonder about the wisdom of launching a Shanghai Cadillac House before we know what works and what doesn’t in Soho.
Hey, but that’s just me. Ms Lee will no doubt wind up with a sweet job with one of her newly-made contacts if this all goes sideways.
I’m sure that a CT10 isn’t coming till 2029….I wish it would be sooner than that.