We most recently received a look at what to expect from Cadillac’s dealership revamp coming soon. Dubbed “Project Pinnacle“, the plan will tier Cadillac dealerships from largest to smallest, in terms of sales volume, with different requirements per tier.
The lowest tier is expected to become merely service based, with no inventory of Cadillac vehicles. However, they will still be able to sell Cadillacs. To help this effort, Cadillac is looking further into virtual reality technology to help convert some of the brand’s smallest dealerships into technological havens.
The Daily Mail reports Cadillac is looking to create virtual reality showrooms, where potential customers can choose models, walk around vehicles, enter and exit them, and even hear how the car door shuts.
The brand also hopes to reach out to the public by putting these virtual reality showrooms in more convenient centers, rather than having potential customers drive out to a dealership should it be more convenient.
Don’t get too excited just yet, Cadillac has not announced any formal plans for the technology, but you can bet its a priority for President Johan de Nysschen.