EDM, or electronic dance music, has really become all the rage in the past few years. What once was quite the underground scene, with much of it stemming from England, has come out of the shadows, and into the mainstream.
And a certain kind of person likes this music. They’re trendier, younger and would likely describe themselves as “counter-culture.” But, do they buy Cadillacs?
Likely, no. But, that didn’t stop Cadillac marketing from slipping in a 2016 Cadillac CT6 into the latest Tiësto & Ummet Ozcan music video. The music is trance, and it’s bouncy, un-cey club music like you’d imagine. The 2016 CT6 is seen as the main vehicle as we’re dropped in and out of what looks like mild violence and breaking and entering into a few buildings.
Cadillac is never explicitly mentioned, but the CT6 is often front and center in a more than a few shots. It’s interesting product placement, and the CT6 looks lovely rolling around the city at night, but it remains to be seen how affective something like this is for the brand’s image. Have a look yourself up above.