General Motors has filed an application to register Book By Cadillac as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s May 12th, 2016 application is assigned serial number 87034935 and specifies that the mark will be used in the following two ways:
- Downloadable mobile and web-based application for reserving vehicles through a motor vehicle sharing service
- Motor vehicle sharing services, namely, providing temporary use of motor vehicles
The GM Authority Take
The Goods and Services description of this application makes it fairly clear that Book By Cadillac is an upcoming ride sharing service exclusive to the Cadillac brand. And if we’re to guess, it will either exactly the same or fairly similar to GM’s Maven.