The four-year-on partnership between Opel Motors and FSV Mainz 05 has been extended another five years. Along with that the stadium in Mainz, currently known as the Coface Stadium, will go on to be called the Opel Arena.
“This investment represents a clear commitment to the region around our traditional headquarters and is a sign of our appreciation for Mainz 05 as a partner. FSV Mainz are an established Bundesliga side and rewarded themselves for a great season by securing a place in the Europa League. We are looking forward to continuing along this path with Mainz,” said Jürgen Keller, Opel’s Executive Director of Sales, Marketing & Service.
The contract between the German Bundesliga outfit and the Rüsselsheim-based carmaker is set to run until 2021. Apart from the naming rights to the arena, the cooperation also includes an extensive package of promotional and hospitality services.
On July 1st, workers will begin to update the appearance of the stadium and will complete the transformation by the end of July, which is just in time for the first friendly against a European club. If Mainz hosts the first game of the Bundesliga campaign, then the first actual game to played at the Opel Arena will be during the last weekend in August. If not, then the date gets pushed back to the second weekend of September.
Harald Strutz, chairman of FSV is looking forward to the start of the season.
“Opel is a company with immense charisma and it is deeply rooted in our region. Ever since the start of our cooperation in 2012, we have known Opel as a reliable and committed partner. We are happy and proud that a company of this magnitude and with high regional identification has decided to acquire the naming rights to our fantastic football stadium. Mainz and Opel are a perfect match,” stated Strutz.