Cadillac’s move to New York City, into the SoHo neighborhood, will still be watched closely by executives back in Detroit, Michigan, but the brand says it has reinvigorated its employees and breathed new life into work, according to WardsAuto.
Cadillac design boss Andrew Smith says the one-year-old relocation to New York has meant for more travel than originally thought, but that it “works really well.”
“We’re moving as a group a lot,” he said. “But it’s given an opportunity to the brand side to attract talent that you can only find outside of the auto industry. When you look at the caliber of the team they are assembling in New York, it is just fantastic.”
The strategy behind the move was to create a more autonomous Cadillac brand, the plan hatched by current Cadillac President, Johan de Nysschen. “If we didn’t change the geography, the risk was the behaviors and attitudes would not change,” he stated.
Cadillac is busy showing off its new, updated design language in China, which will soften some of the harder lines seen currently on the car, and it continues to ramp up development of its onslaught of inbound crossovers.