Cadillac ELR Production Ceased Quietly In February 201611
Say what you will about the Cadillac ELR, but it was always a looker. A looker with a high sticker price that saw very limited sales volumes. Cadillac President Johan de Nysschen had previously stated that the model would not see a second generation, and now we know the car has officially ended production.
In fact, it ended in February 2016, according to Hybrid Cars.
“Cadillac ELR production recently concluded. A very small quantity of ELR units remain available at dealers today,” said David Caldwell, Cadillac Product Communications Manager. “The beautifully designed electrified coupe marked an important step in Cadillac’s ongoing expansion. Cadillac remains committed to delivering new technology, including advanced propulsion. Cadillac will soon launch a new plug-in hybrid edition of the remarkable new CT6 sedan.”
Most recently, Cadillac introduced a fairly substantial refresh to the 2016 ELR, with styling, power and other updates to the plug-in, plus a $10,000 lower MSRP. It seems even the refresh couldn’t extend the vehicle’s lifecycle. So far this year, only 357 Cadillac ELR sales were reported.
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A stunning design wasted. This exterior could’ve been upsized and underpinned by the LWB Alpha platform as the second CTS Coupe, targeting the E Class Coupe and 6-series. Of all the times Old GM rears its ugly, re-badged head…
The elr didn’t do well because cadillac, could not make the chassis there own, as in platforum shareing, not re-badging.
That’s to bad because it was a nice looking vehicle . The cost and the public perception of it being just a Volt with a few Cadillac touches ( a re-badge ) killed it right out of the gate . Cheap gas prices didn’t help either .
‘ The cost and the public perception of it being just a Volt with a few Cadillac touches ( a re-badge ) killed it right out of the gate .’
I don’t think that killed it. It was the above PLUS a ludicrous price. I watched several reviewers on YouTube I respect shaking their heads at the inexplicable price.
The refresh wasn’t meant to extend the lifespan, by the time it was rolled out. It was already done, in the can, and would have cost more to not implement by 2016.
It will make those ’16 cars worth a lot more in 25 years, however.
It is a beautiful car which lack several things and performance to match the price tag. Just too bad because it is a very unique looking car for Cadillac.
Makes me wonder if Cadillac introduced this two years before the Volt, would it had a change to be viewed better compared to now.
I firmly believe that if they engineered it to be electronically FWD and Mechanically RWD and gave it at least a ttv6, it would be worth the $80k asking price and become an accidental BMW i8-fighter. But no, they made it a gussied-up Volt with no performance trim; a Lexus CT- fighter at best.
Some months ago, I posted a graphic sums it up nicely:
To paraphrase Marlon Brando: “It coulda been a contender!
When Cadillac announced they were going to bring the Converj to production, there was a lot of excitement; but much of the excitement fizzled when Cadillac announced that instead Converj, the car would be the ELR and the price would be higher than the CTS.
It might have been different if Cadillac gave people something that was worth the $65K entry level price like giving it CTS performance.
This might be a good collector’s car.. as it might be worth checking out Craigslist or Ebay in 6 month’s time.