Amid what analysts and automakers see as a permanent shift to crossovers and SUVs, the Buick Verano has officially been confirmed as the latest victim of market trends. According to Automotive News, Buick officially confirmed the compact, luxury car’s death at a briefing in Austin, Texas.
The Buick Verano will continue to live on in China, but the subcompact Encore crossover will fill the Verano’s entry-level status in the United States and Canada.
“The decision underscores the changing consumer market dynamics where there is a growing demand for SUVs in North America,” a Buick spokesman said in a statement.
Buick introduced the Verano in 2011, priced as a more premium offering in the once hot compact car space. Deliveries peaked at 45,527 units in 2013, but have dwindled since. Cheap gasoline and improved fuel economy in crossovers are largely to blame for the Verano’s death in North America.
The Buick Verano will soldier on for a short-run, 2017 model year and finally be phased out of the brand’s lineup this coming fall. If a more premium, compact sedan does strike your fancy, General Motors will gladly show you into a 2016 Chevrolet Cruze Premier.