Buick Verano Officially Departing Following An Abbreviated 2017 Model Year
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Amid what analysts and automakers see as a permanent shift to crossovers and SUVs, the Buick Verano has officially been confirmed as the latest victim of market trends. According to Automotive News, Buick officially confirmed the compact, luxury car’s death at a briefing in Austin, Texas.
The Buick Verano will continue to live on in China, but the subcompact Encore crossover will fill the Verano’s entry-level status in the United States and Canada.
“The decision underscores the changing consumer market dynamics where there is a growing demand for SUVs in North America,” a Buick spokesman said in a statement.
Buick introduced the Verano in 2011, priced as a more premium offering in the once hot compact car space. Deliveries peaked at 45,527 units in 2013, but have dwindled since. Cheap gasoline and improved fuel economy in crossovers are largely to blame for the Verano’s death in North America.
The Buick Verano will soldier on for a short-run, 2017 model year and finally be phased out of the brand’s lineup this coming fall. If a more premium, compact sedan does strike your fancy, General Motors will gladly show you into a 2016 Chevrolet Cruze Premier.
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It’s time for so long Buick, at least in North America.
Why?
Buick Verano sales numbers isn’t bad.. at first glance as they sold 2,399 cars last month; but when you compare the sales with the Chevrolet Cruze which shares the same platform it’s as different as day and night because Chevy Cruze sales for April 2016 was 14,153; thus it’s clear that there’s only a limited interest in the Verano as Buick will be concentrating on mid-size CUV like the Envision which they hope will get sales numbers similar to the Encore which sold 6,589 units in April or twice the number of the Verano.
With the new Astra getting such positive reception, I’ll need a better reason than CUVs not to offer a sedan and hatch as Buicks.
My thoughts exactly!
Buick didn’t do themselves any favors with the visual appearance of the Verano as you’ve got to think the person who penned the Verano did not work on the Avista which makes you wonder.. what would have happened if Buick did give the design team of the Verano to the Avista team to re-imagine the Verano including the name as they could obviously sell this ‘new’ Verano in China and around the world before thinking about selling the car in the US if the new Verano sold as well as Chevy’s Cruze.
“As of May 1, there was a 113-day supply of Veranos on dealer lots, according to the Automotive News Data Center.”
So if you’re looking for a bargain on a car with all the sexiness of a witness protection plan vehicle, now’s the time.
See them all over. Really dumb move.
Odd to me too. I see a lot of Veranos in different cities of Canada. Verano is most popular Buick sedan in Canada for sure. Just the Canadian market is small, so they don’t make decisions based on Canadian market.
First of all they never update or improve an already nice car and it gets stale in the marketplace and many other cars in its segment offer slightly better economy. No wonder sales are faltering. Most of this is due to GM itself not being on top of things I believe. Then they cry foul and throw in the towel. They are their own worst enemy at times. I’ve sampled numerous Veranos and they are really nice cars. Shame on YOU for this dilemma GM.
My first car was a Buick Skylark. The car had wings, so does the Verano. No matter how many other cars I buy I will never get rid of my 2015 Verano. I bought a 2018 Renegade yesterday and they wanted to use my Verano for a trade, I told them never. The car is Technologically superior. On my Website I devoted an entire Page to Safe Driving, inspired by the Verano.
People forget that we are looking down the barrel of a 54 mpg CAFE ruling in less than a decade. GM had better find a niche in the small premium market or hand the segment over to imports. SUVs, even small ones, are not the answer to optimum fuel economy.
With GM reacting to market trends , it looks like Cadillac will do the same thing with the ATS as soon as their small SUV hits the market . Both the Verano and ATS are good small cars but both are having trouble selling .
I never see a Verano on the road or a Regal .
Kill this brand please and put it out of its misery! It’s sad to see a once great American brand become this… an import based USA brand in name only with very little to offer. Chevy and Cadillac have the products. No one in USA cares about the band, china can have it .
Should have saved Pontiac instead!
Maybe it’d have made more sense as a sporty hatchback.
That’s not a terrible idea: luxury Subaru.
I just bought a 2016 Versno. I looked at Honda, Touota, Nissiam, Kia. I kept coming back to Verano because if the quite ride and features. Gas mileage cold be better. And a trunk release on the trunk. And rear air vents for the back seat. But the ride and comfort are what did it for me. Don’t do away make it better.
I’ve loved the Buick Verano since it came out. I’ve always wanted one. Rented one on vacation in Hartford, Connecticut. I loved the car. Great ride, comfortable, an dream car. I hope to buy one hopefully next year. Captain Carl said I can get a deal? Let me know how?
The Verano is one of the Best cars Buick ever made, shame on you Buick for killing it