The Cadillac CT8 flagship is reportedly dead. Whether you agree with the decision or not is a choice all your own, but one of Cadillac’s primary competitors still sees a market for bespoke sedans.
Auto Express reports Audi is now considering an even more high-end A8 iteration to compete with the $169,050 Mercedes-Maybach S600 luxury sedan. Audi — a brand once headed by current Cadillac President Johan de Nysschen — has found noted sales growth in the U.S. market these days, thanks to a current portfolio of hot-selling crossovers and luxury sedans. Certainly, the profits from these sales could provide funds for such a project.
“The success of the extra-long version of the S-Class has got us wondering about whether there could be a business case for [a more luxurious A8] in the future,” Audi technical chief Stefan Knirsch stated in the report. Of course, Audi’s parent company Volkswagen Automotive Group also owns Bentley, which has a direct rival to the Mercedes-Maybach S600 with the $200,000+ Bentley Flying Spur, and even the $300,000+ Mulsanne.
On the flip side, Cadillac has a budding portfolio made up of one full-size SUV (Escalade), a single crossover (XT5 to replace the SRX) and a handful of sedans. While Cadillac puts additional CUVs on the fast-track, projects like a range-topping flagship sedan that could anchor the brand have gone by the wayside.
We hope one day Cadillac finds it in itself to build a flagship sedan, knowing its legacy rests in them.