We’re going to premise this story with this: this is one of the best implementations of Chevrolet’s “Real People, Not Actors” campaign since the original ads. It’s clever, engaging and projects the message loud and clear.
So, what’s going on during this ad break session? Chevrolet has invited folks to sample a new ride sharing service, but the vehicle is actually the center of attention. Upon arriving to the passenger’s destination, the driver shocks and surprises them with their fare.
Some rides cost $0.23, others only $.08. How? Chevrolet gets creative in a way to explain the 2016 Chevrolet Malibu hybrid‘s cost savings. The fare in this ad is determined by the amount of gasoline consumed by the petrol engine, making for some very low fares in this pseudo ride sharing service.
We think this is an excellent way to convey the 2016 Malibu hybrid’s fuel efficiency. We simply owe the advertising team a round of applause.
Comments
Great ad; clever!
This new Chevy Malibu commercial is on target as it talks about what is most important to potential car buyers which is how affordable it is to drive and being a plug-in hybrid means it can drive for extended distances in battery mode which translates to pennies to the mile.
It’s not a plug in hybrid. It’s a normal hybrid. Meaning, the engine and regenerative braking charge the battery and the car runs on gas over a certain speed. In this case, up to 53mph. 🙂
Great ad featuring “real actors not people” and I really liked it. The car looks wonderful too.
“So this car is like totally smart!”
… so that line is like totally written
I wish they would add to it where they show that another car from a competitor would have cost this amount for the same trip!
This type of commercial could be effective in selling other GM car brands like Cadillac because the brand has changed quite a bit in the past 10-15 years and people don’t really know what a Cadillac is because the stereotype of the sophisticated car nerd that reads all the magazines might not be whom is walking into the dealership.
They just forgot to mention one tiny expense when comparing their car to a ride-sharing program…uh, the entire cost of the car! Plus insurance and upkeep. But other than that you can totally save a few pennies choosing this over lyft/uber