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GM Commercial Link Born From An Australian Startup

General Motors launched its latest connectivity initiative yesterday with Commercial Link. Powered by OnStar, small businesses and fleet owners will have the ability to manage their vehicles easier, and in the most efficient way possible.

The software manages and supplies data such as mileage, fuel consumption, location and maintenance intervals in one easy location. But, this wasn’t born from inside the walls of GM. It’s actually courtesy of a small start-up from Melbourne, Australia.

“Our partnership with GM represents one of the largest automotive software deals in recent Australian history,” Connexion Media CEO George Parthimos told Business Insider.

Parthimos stated he wants to help make Melbourne an attractive place to do business in the 21st century, as Australian transitions from a manufacturing based economy, to technology.

“Effectively we’re transitioning from a manufacturing ecosystem to a technology ecosystem. That means we’re trying to future-proof the industry by working on software and services for the next generation of cars.”

As connectivity continues to increase, additional services like Commercial Link will likely come about, with 4G LTE WiFi, OnStar and more only the tip of the iceberg.

Former GM Authority staff writer.

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