General Motors made a gamble by bringing the Chevrolet Colorado and GMC Canyon back from the grave, and reigniting the U.S. and Canada’s love affair with the midsize pickup truck. Being first to market with an all-new entry is certainly a competitive advantage, but will Chevrolet and GMC hold off rivals?
Obviously, Toyota and Nissan never abandoned the segment, but the trucks have gone stale in the wake of the all-new, 2016 Chevrolet Colorado and 2016 GMC Canyon. Ford is likely bringing the Ranger back into the U.S. marketplace, too. As for Fiat-Chrysler, it sounds like Jeep may be up to bat over Ram.
Fiat-Chrysler Authority already reported on a Wrangler based, midsize pickup arriving by 2018, but the latest strategy may copy GM: be first to the market in a segment. The compact truck segment, that is.
As midsize trucks grow larger, space for a compact truck definitely open up. Jeep CEO Mike Manley stirred rumors during the 2016 New York International Auto Show, stating there may be room for two pickups.
“I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here – significant growth last year,” Manley said. “I think that space is big enough, certainly, to have two offerings there.”
Recent rumors also coincide with the notion of a compact pickup arriving alongside the Wrangler-based truck, too.
When we asked Chevrolet about the idea of a compact pickup truck, Sandor Piszar, Chevy truck marketing chief, stated there are always opportunities to define a segment and own it, but the brand had nothing to announce at the time. Could Jeep do what GM did with the compact segment? Competition is good for everyone, as they say.