General Motors filed an application to register “X31 OFF ROAD” as a trademark with the United States Patent and Trademark Office, GM Authority has exclusively discovered.
The automaker’s March 20th, 2016 application is assigned serial number 86946507 and specifies that the mark will be used in conjunction with “Motor land vehicles, namely, trucks.”
The GM Authority Take
Based on the goods and services category of the application and the name itself, it sounds like The General is planning on treating us to an off-road-oriented truck, or at least a concept of one. And given that we’re fans of such vehicles, we look forward to seeing what X31 OFF ROAD is all about. The question now is, what would such a model bring to the table, and which GM brand would be the lucky recipient?
Sound off your opinion in the comments below.