General Motors Canada Sales Up 13.9 Percent To 15,729 Units In February 2016
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Chevrolet, Buick, GMC, and Cadillac dealers in Canada delivered 15,729 new vehicles in February 2016, a 13.9 percent increase compared to February 2015. Sales of all four brands — Chevrolet, Cadillac, Buick, and GMC were up.
“January and February have been a strong start for Chevrolet, Buick, GMC and Cadillac building even further on the sales momentum started in 2015 with our return to sales leadership in several months”, said John Roth John Roth, vice president, sales, service and marketing.
Roth added, “For 2016 our product lineup has never been stronger and it continues to grow with the launch of new cars, trucks and crossovers like the ultimate mobile device, the Chevrolet Spark and the new 2016 GMC Sierra eAssist Powertrain. We are excited to bring even more new vehicles for Canadians during our year of nine launches across our Chevrolet, Buick, GMC and Cadillac cars, trucks and crossovers.”
February 2016 notes (vs. February 2015, except as noted):
General Motors sales overview:
- Total sales were up 13.9 percent to 15,729 units
- Retail sales up 18 percent
Chevrolet sales increased 17.62 percent to 9,174 units:
- Chevy crossover sales:
- Chevy Trax sales increased 58.74 percent to 427 units
- Chevy Equinox sales increased 6.87 percent to 1,151 units
- Chevy Traverse sales decreased 27.23 percent to 139 units
- Chevy Truck sales:
- Chevy Colorado sales decreased 16.44 percent to 310 units
- Chevy Silverado sales increased 9.01 percent to 3,132 units
- Chevy Tahoe sales increased 20.93 percent to 208 units
- Chevy Suburban sales increased 73.24 percent to 123 units
- Chevy City Express sales increased 67.74 percent to 52 units
- Chevy Express sales decreased 20.29 percent to 165 units
- Chevy car sales increased 37 percent:
- Chevy Spark sales increased 72.06 percent to 117 units
- Chevy Sonic sales decreased 39.31 percent to 210 units
- Chevy Cruze sales increased 24.44 percent to 1,945 units
- Chevy Volt sales increased 168.42 percent to 102 units
- Chevy Malibu sales increased 165.29 percent to 833 units
- Chevy Impala sales decreased 4.51 percent to 127 units
- Chevy Camaro sales increased 82.76 percent to 106 units
- Chevy Corvette sales increased 92.86 percent to 27 units
Cadillac sales increased 44.51 percent to 685 units, marking seven consecutive months of growth:
- Cadillac ATS sales increased 34.38 percent to 172 units
- Cadillac CTS sales increased 22.22 percent to 55 units
- Cadillac ELR sales increased 50 percent to 3 units
- Cadillac Escalade sales increased 37.36 to 125 units
- Cadillac Escalade ESV sales increased 109.09 percent to 46 units
- Cadillac SRX sales increased 73.05 percent to 244 units
- Cadillac XTS sales decreased 11.11 percent to 40 units
Buick sales increased 4.87 percent to 754 units:
- Buick Enclave sales decreased 4.38 percent to 131 units
- Buick Encore sales decreased 23.44 percent to 196 units
- Buick LaCrosse sales decreased 26.32 percent to 28 units
- Buick Regal sales increased 104.44 percent to 92 units
- Buick Verano sales increased 96.34 percent to 307 units
GMC sales increased 6.30 percent to 5,116 units, marking the 20th consecutive month of growth:
- GMC Acadia sales decreased 1.58 percent to 312 units
- GMC Canyon sales increased 4.33 percent to 289 units
- GMC Savana sales increased 5.06 percent to 332 units
- GMC Sierra sales decreased 0.06 percent to 3,160 units
- GMC Terrain sales increased 32.62 percent to 740 units
- GMC Yukon sales increased 32.17 percent to 152 units
- GMC Yukon XL sales increased 92.65 percent to 131 units
Sales Results - February 2016 - Canada - Chevrolet
| MODEL | FEB 2016 / FEB 2015 | FEBRUARY 2016 | FEBRUARY 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| CAMARO | +82.76% | 106 | 58 | +74.14% | 202 | 116 |
| CITY EXPRESS | +67.74% | 52 | 31 | +45.68% | 118 | 81 |
| COLORADO | -16.44% | 310 | 371 | +0.98% | 619 | 613 |
| CORVETTE | +92.86% | 27 | 14 | +57.14% | 55 | 35 |
| CRUZE | +24.44% | 1,945 | 1,563 | +15.84% | 3,401 | 2,936 |
| EQUINOX | +6.87% | 1,151 | 1,077 | +9.58% | 2,059 | 1,879 |
| EXPRESS | -20.29% | 165 | 207 | +15.99% | 428 | 369 |
| IMPALA | -4.51% | 127 | 133 | +3.56% | 233 | 225 |
| MALIBU | +165.29% | 833 | 314 | +110.92% | 1,449 | 687 |
| SILVERADO | +9.01% | 3,132 | 2,873 | +17.57% | 5,916 | 5,032 |
| SONIC | -39.31% | 210 | 346 | -24.50% | 416 | 551 |
| SPARK | +72.06% | 117 | 68 | +26.35% | 187 | 148 |
| SUBURBAN | +73.24% | 123 | 71 | +126.05% | 269 | 119 |
| TAHOE | +20.93% | 208 | 172 | +21.74% | 336 | 276 |
| TRAVERSE | -27.23% | 139 | 191 | -19.14% | 300 | 371 |
| TRAX | +58.74% | 427 | 269 | +50.00% | 804 | 536 |
| VOLT | +168.42% | 102 | 38 | +79.82% | 196 | 109 |
| CHEVROLET TOTAL | +17.62% | 9,174 | 7,800 | +20.46% | 16,988 | 14,103 |
Sales Results - February 2016 - Canada - Cadillac
| MODEL | FEB 2016 / FEB 2015 | FEBRUARY 2016 | FEBRUARY 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ATS | +34.38% | 172 | 128 | +73.79% | 431 | 248 |
| CTS | +22.22% | 55 | 45 | +47.78% | 133 | 90 |
| ELR | +50.00% | 3 | 2 | -33.33% | 4 | 6 |
| ESCALADE | +37.36% | 125 | 91 | +16.36% | 249 | 214 |
| ESCALADE ESV | +109.09% | 46 | 22 | +44.23% | 75 | 52 |
| SRX | +73.05% | 244 | 141 | +48.73% | 528 | 355 |
| XTS | -11.11% | 40 | 45 | +8.57% | 76 | 70 |
| CADILLAC TOTAL | +44.51% | 685 | 474 | +44.54% | 1,496 | 1,035 |
Sales Results - February 2016 - Canada - Buick
| MODEL | FEB 2016 / FEB 2015 | FEBRUARY 2016 | FEBRUARY 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ENCLAVE | -4.38% | 131 | 137 | -9.71% | 251 | 278 |
| ENCORE | -23.44% | 196 | 256 | -21.33% | 380 | 483 |
| LACROSSE | -26.32% | 28 | 38 | -47.97% | 64 | 123 |
| REGAL | +104.44% | 92 | 45 | +65.63% | 159 | 96 |
| VERANO | +26.34% | 307 | 243 | +23.06% | 571 | 464 |
| BUICK TOTAL | +4.87% | 754 | 719 | -1.32% | 1,425 | 1,444 |
Sales Results - February 2016 - Canada - GMC
| MODEL | FEB 2016 / FEB 2015 | FEBRUARY 2016 | FEBRUARY 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| ACADIA | -1.58% | 312 | 317 | -0.65% | 611 | 615 |
| CANYON | +4.33% | 289 | 277 | +21.01% | 576 | 476 |
| SAVANA | +5.06% | 332 | 316 | +25.82% | 614 | 488 |
| SIERRA | -0.06% | 3,160 | 3,162 | +12.06% | 6,512 | 5,811 |
| TERRAIN | +32.62% | 740 | 558 | +32.91% | 1,353 | 1,018 |
| YUKON | +32.17% | 152 | 115 | +25.11% | 289 | 231 |
| YUKON XL | +92.65% | 131 | 68 | +60.49% | 260 | 162 |
| GMC TOTAL | +6.30% | 5,116 | 4,813 | +16.07% | 10,215 | 8,801 |
Sales Results - February 2016 - Canada - GM Totals
| BRAND | FEB 2016 / FEB 2015 | FEBRUARY 2016 | FEBRUARY 2015 | YTD 2016 / YTD 2015 | YTD 2016 | YTD 2015 |
|---|---|---|---|---|---|---|
| CHEVROLET TOTAL | +17.62% | 9,174 | 7,800 | +20.46% | 16,988 | 14,103 |
| CADILLAC TOTAL | +44.51% | 685 | 474 | +44.54% | 1,496 | 1,035 |
| BUICK TOTAL | +4.87% | 754 | 719 | -1.32% | 1,425 | 1,444 |
| GMC TOTAL | +6.30% | 5,116 | 4,813 | +16.07% | 10,215 | 8,801 |
| GM CANADA TOTAL | +13.93% | 15,729 | 13,806 | +18.68% | 30,124 | 25,383 |
About The Numbers
- 24 selling days for February 2016 and 24 for February 2015
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Good results all around.
The interesting thing for me is that the Sierra volume is higher than the Silverado month to month and so far YTD. That is odd since the Silverado consistently outsells the Sierra 3 or 4 to 1 in the U.S. market.
In Canada the GMC twin nearly always outsells the Chevy.
That is a little odd when you think about it. Chevrolet has a much larger dealer network.
GMC is king of fleet sales in Canada. Oil field servicing and procurement, etc…
Still..there has to be something there as to why they sell so well since it is not about price since the Silverado is cheaper.
Again, it’s about the fleet (commercial) contracts. The price of the Sierra and Silverado is identical on the fleet side of the house.
For some context: some of these commercial contracts have been in place for decades. GMC got them initially (back when GMC and Chevy competed head to head as individual divisions) since GMC trucks’ commercial field sales team got out ahead of Chevy in the beginning, and it has been more or less that way ever since. They’re continuing these relationships based on this trend.
It has nothing to do with dealers (as these often are not purchased at dealers and are often delivered to the customers at their worksites) or pricing.