The Cadillac ELR hasn’t sold as well as GM expected, but this can turn out to be a good thing. For the ELR itself, that is.
Only 2,407 ELRs to leave the Detroit-Hamtramck Assembly Plant have been sold. As GreenCarReports points out, most of those are 2014 models. The rest is made up of the outgoing 2016 model, which gets more features, more performance, and a much-needed price deduction of $10,000. With that said, the newer 2016 Cadillac ELR is certainly a more enticing car. But, according to the market, not enticing enough.
The extra dash of sugar, spice, and everything nice only gets the ELR so far in its segment. Other cars in its price range simply surpass it in regards to performance, EV range and/or all-around value. When you take all of this into account it’s no surprise that Johan de Nysschen, president of Cadillac, announced that production of the ELR will not continue after 2016.
A low-volume car that was aimed to suit the needs of the eco-friendly consumer with finer taste – when you put it that way the ELR almost does sound like a collectible car. What do you think? Is it a future star of a Barrett-Jackson auction, or is the ELR a flickering bulb along the way to electrification?