As handsome the sheetmetal is shaping the 2016 Cadillac ELR, its good looks are not enough to save the car from Johan de Nysschen’s chopping block. The brand’s president announced the ELR would not see a second generation after the current car rides out its final production years.
“I plan to continue admiring it as one of the most beautiful cars on four wheels” de Nysschen told Automotive News. “But we don’t plan further investment.”
Instead, we’ve reported Cadillac plans to make a plug-in option available for nearly every future Cadillac vehicle, foregoing the need for a dedicated PHEV.
The Cadillac ELR was a bit of a hiccup from the start, with Uwe Ellinghaus, Cadillac CMO, condemning its exorbitantly high price tag and calling the car “a big disappointment.” The Cadillac ELR went on sale with a $75,995 MSRP, but the brand slashed the price by $10,000 for the 2016 model year, which includes a host of improvements, too.
de Nysschen stated the ELR will stick around for as long as people continue to buy it, even if that is in small droves. Last year, only 1,024 ELRs found homes.