Pontiac is one of those brands that, as long as there are enthusiasts, will never die. It simply as too much of a storied history, and became deeply engrained in American car culture. Unfortunately, in today’s global market, the lack of a presence outside of North America forced the red arrowhead to the chopping block during the darkest days of the Great Recession.
That hasn’t stopped historians from cataloguing the achievements the brand made during its rich history, and Pontiac: Concept and Show Car keeps the flame alive. The latest book, featuring Pontiac historian former editor of the Pontiac enthusiast publication Smoke Signals, Don Keefe, takes a trip through the golden days of the brand.
From the brand’s boom towards the end of World War II to the high-flying 1980s, it looks to be a read any Pontiac fan wants for the coffee table. So go on, place an order right here. Expand your mind, grow your vehicular vernacular and tell the kids that Pontiac did way better things than the mundane early-2000s era of the brand. It used to build excitement.
Comments
I know Don and he is by far the best writer and store house of Pontiac History.
This will be a great book and if you liked his Project X storied in past publications and he present one you will love this book.
Before you get too critical on the mundane later years look for a second book later to cover the later years and the many show cars from 1980 to the end.
What many fail to realize there was a lot of show car history at Pontiac in this era and really exciting cars then too.
I would recommend this book if you have any slight interest in Pontiac. Even the folk who fancy themselves Pontiac historians will find things they did not know.
what about the trans am with the v12 ferrari?
If you look at the cover it states Firebird Pegasus on it. That is the name of the V12 Ferrari powered Firebird. It is included.
Pontiac would make for a great Chevrolet sub brand or trim level here in the US. This is especially true with the end of Dodge coming soon.
That is what pretty much killed Pontiac as they were not much more than fancy Chevys at the end. Even then I had to buy a Chevy to get the turbo Eco as the performance division Pontiac was not offering it outside a Solstice.
Pontiac is dead and unless you are willing to bring it back as it’s own division it is best left out of the market.
I say this with a Pontiac in the Garage and I am not alone in the Pontiac hobby.
To be honest Buick can do what ever is needed done over Chevy and do it globally.
Dodge has not been relevant anyways. The Charger was the only car they had of any real volume that mattered. 80% of their sales were jeeps and trucks.
Scott3, I couldn’t agree more. Pontiac had some memorable times in the 1960s and 1970s, but we all know the marketplace changed so much after then. GM rested on their laurels while so many other automobile manufactures innovated and improved quality.
You cannot revive the past – most of the glory days buyers of Pontiac are no longer with us or they are not buying sporty cars. Work with what you have. Buick has a heralded history and can fill the niche of sporty premium cars that match the more sophisticated buyers of this day.
Besides, young people are not as interested in cars anyway so GM is wise to adapt to the ever-changing marketplace and be proud of the history of the Pontiac division.
SCREW TOYOTA. GTO JUDGE 455 RAM AIR. Stage lV. GET FUCKED TOYOTA!!!!!!