General Motors’ Australian arm, Holden, will sell the all-new, second-generation 2016 Chevy Spark supermini as the Holden Spark. That’s in stark contrast to the first generation of the vehicle, which was sold as the Barina Spark.
Holden named the first-gen model Barina Spark to more closely align it with the subcompact Barina — otherwise known as the Chevrolet Sonic or Chevrolet Aveo in other markets around the world. The initial idea was to have a small car family based on the Barina name. That strategy appears to have been scrapped now.
The GM Authority Take
Not only are we fans of the simpler name for the small vehicle, we’re also fans of each vehicle carrying a uniform name around the world. Now if only Chevy India would rebrand the Beat as the Spark…