The Chevrolet Colorado and GMC Canyon have outright shattered expectations in regards to volume. General Motors made a big gamble by investing into a smaller pickup, and it has paid of extensively.
In fact, the Wentzville, Missouri assembly responsible for building the Colorado and Canyon has been running three shifts to keep up with demand for the trucks. Still, supply has been tight for either truck with dealers not able to get their hands on enough to satisfy consumer demand. That’s going to change soon, according to a new report from Automotive News.
Work is currently underway at the Wentzville assembly to add “hard tooling capacity on the line,” said Sandor Piszar, Chevy’s director of truck marketing.
“We will have additional production capacity at Wentzville,” Piszar added.
Specifically, the tooling being done to the line will increase the line speed to assemble more trucks. GM wouldn’t comment on a specific increase in quantity, but Darin Copeland, a GM spokesman at the Wentzville plant, did reiterate it would make a big difference.
“Small production increases daily can mean bigger numbers over the course of a year,” he said.
Comments
Increased capacity is great since the demand is there.
I read that ‘days to turn’ has risen from an industry low of 20 to now 58 days. Maybe now they have to start advertising.
I’m guessing they want to pump out more trucks to meet diesel demand and keep the inventory in at about 80 days supply (industry average).
Good point about the diesel production.
Any word on when the diesel suppose to start hitting dealers?
NOW.