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General Motors Files Trademark Application For ‘AT4X’

General Motors has filed an application to register AT4X as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.

The automaker’s February 9th, 2016 application is assigned serial number 86901598 and specifies that the mark will be used to name “motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof”.

GM Authority exclusively reported that General Motors filed a similar trademark application for AT4 in November 2015.

General Motors AT4X Trademark Application

The GM Authority Take

We would wager that AT4X will end up being the all wheel-drive (AWD) or four wheel-drive (4WD) variant of whatever model the AT4 becomes. So now the only question is, what is the AT4?

Upon discovering the AT4 trademark last year, we posited that the name seems at home for a Cadillac vehicle, despite not exactly fitting in with the brand’s recently-adopted vehicle naming scheme, which is centered around CT# for cars and XT# for crossovers.

What vehicle, if any, do you think the AT4 and AT4X names will end up being used on? Talk to us in the comments just below.

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Comments

  1. Could AT stand for all terrain?
    “All terrain 4wd”

    Reply
    1. Certainly could. Good observation, Lex.

      Reply
  2. All terranine vehicle, ie, off road vehicles for hunters, sportsman or and for a vehicle to compete with or against jeep etc……
    I should buy stock in gm.

    Reply
    1. You should!

      Reply
  3. Seems most likely a truck application off road type vehicle.

    Reply
  4. Maybe the AT4 is a wagon, an A4 type vehicle, and the AT4X is an Allroad competitor.

    Reply
  5. that’d make sense since AT# doesn’t match CT# or even XT# and cadi doesn’t have any estates to compete with the a4 and c class estate whilst trying to be more like the germans

    Reply
  6. GMC

    Reply
  7. More of a car based crossover. Roof height 4-5 inches higher than a car.

    Reply
  8. maybe car based crossovers would replace sedans in the future….as real crossovers become much higher off the ground.

    Reply
  9. AT i think means a wagon for Europe i think as CT is sedan and XT is SUV and the x at the end i think means all wheel drive

    Reply

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