Brands define us, there’s no getting around it. What we choose to be loyal to is a major reflection of the person we are, and Cadillac has tapped into that piece with its “archetype configurator” from the Dare Greatly website.
Visitors select from an assortment of images provided, which then calculates a feature-loaded 2016 Cadillac CT6 to best suit and define you. For example, yours truly selected a fashionable vinyl record along with other images. The result ended in “the audiophile’s CT6,” which prompted detailed information surrounding the exclusive Bose Panaray system.
It’s an intriguing element, part of the recently revamped Dare Greatly webpage to engage consumers in a very fashionable way, Cadillac most recent strategy. Head to the link here to play with the configurator and define yourself.