It’s a slight change of the guard in the realm of advertising and creative inside General Motors, and more specifically, Chevrolet.
Ad Age reports Commonwealth, and its Detroit subsidiary office, McCann, has won contracts to take over Chevrolet commercial vehicles, service and fleet business. Commonwealth is already the primary agency for the Chevrolet consumer brand, but Leo Burnett handled other Chevrolet advertising areas.
The shake-up comes after General Motors called for an early pitch by numerous agencies to further consolidate its public relations and advertising efforts.
“Our new relationship with McCann and Commonwealth is an unprecedented collaboration designed to improve our go-to market strategy and integration with the Chevrolet brand,” a GM spokesperson stated.
Leo Burnett still holds plenty of GM business, however. The agency holds the contracts for Buick, GMC and Cadillac, and was responsible for Buick’s first Super Bowl ad for the 2016 Cascada convertible. It is also responsible for certified service for the three brands, too.
Comment
Well, they Commonwealth McCann took Silverado in 2015, and now, they’re taking Chevy Certified Service, as well as Fleet and Commercial Vehicles. Guess it makes sense to have all the biz under one roof.
Oh, and Cadillac – I think that’s done by an agency in NY … for now, at least. (The consumer portion, not the service).