Chevrolet trucks will continue to see a major push with special editions. Why? Because this strategy helped the brand’s truck portfolio grow 27-percent in 2015. As they say, if it ain’t broke, don’t fix it.
Knowing this information, we can venture to guess General Motors’ filing for the “Shoreline” patent on February 2, 2016, will likely be another special edition to further segment the market, and bring more truck buyers into Chevy’s court.
We sat down with Sandor Piszar, director of Chevrolet truck marketing, during the 2016 Chicago Auto Show to discuss a wide range of topics, but we poked and prodded for a little more information on what “Shoreline” means for Chevy trucks.
When asked what comes to mind when thinking of the name “Shoreline”, Piszar responded, “There are lots of geographical areas that can relate to shoreline… that’s an interesting name. You could really do something cool with that name, huh?”
Putting the quote into some context, much of our discussion revolved around the “lifestyle vehicle” branding the Chevrolet Colorado has garnered with its market strategy. We’d expect something outdoorsy with this upcoming special edition, but more recreational than what we saw with the Chevrolet Silverado Realtree edition.
Comments
While some of these trucks stick like Midnight edition some don’t. I hope they give some life to the better models and add some real changes to them so we can have repeat customers. I hate to buy a truck I like and then when I go to replace it find it was a one year and done model.
I am betting on a beach themed Colorado special edition similar to years ago when the Subaru Baja was around.
I suggest a name from the past; Sport. This truck came out after the SS454 but had a small block. Had lo-profile tires and sport wheels and stripes. We could use something with ZQ8 suspension in the line up. Be nice to have a manual tranny, too!
Just the part that says “that’s an interesting name…..You could really do something cool with that name huh?” makes me really start to second guess the capabilities of this marketing and planning bunch. WTH lets go for the surfer dudes and fishermen or whatever with a special edition.