Last month, we told you that Cadillac is planning a second round of its Dare Greatly marketing campaign during the 2016 Oscars. Now, GM’s prestige luxury brand has shared a few more details about the effort.
In a recent newsletter, Cadillac wrote that it will “be making a scene” during the 88th Oscars, while adding the following:
Cadillac will shine a light on its most daring lineup yet during this year’s Oscars ceremony. Watch for an unmistakable appearance by the first-ever CT6 Sedan — a compelling display of design and innovation. You will also experience our latest iteration of V-Series performance, the 2016 ATS-V Coupe, along with the first-ever Cadillac XT5 crossover.
This means that besides the CT6 and XT5, the brand will also highlight the ATS-V Coupe. This latter part has not been reported previously. The ads for the CT6 and XT5 will likely serve as launch spots for the full-size sedan and midsize crossover, respectively.
The 88th Oscars is set to take place on February 28th 7 p.m. EST/ 4 p.m. PST, and air on ABC.
To note, Cadillac originally launched the Dare Greatly campaign during the 2015 Oscars with two TV ads and several online-exclusive videos starring various prominent and inspirational personalities. Since then, however, the campaign has gone radio silent. As such, it’s nice to see it come back to life, and hopefully this time around, it will evolve more rapidly than once every ear.