In China, the goldfish is seen as a sign of good luck, especially in business, which leads us into the latest Cadillac advertising stunt in the country.
The 2016 Cadillac CT6 was launched a few week prior in The People’s Republic, and the brand decided to welcome the large luxury sedan with tidings of good fortune by sticking the vehicle in a massive fish tank.
Car News China captured photos of the publicity stunt in the Xintiandi shopping area in the city of Shanghai, showing the slightly raised 2016 CT6 plopped onto white sand with dozens of massive gold fish swimming about.
Cadillac could use a bit of luck in the country as it hopes to reach more Chinese consumers this year with the launch of the 2016 CT6. If first impressions are anything to go by, Cadillac has been lucky indeed.
Comments
I hope they use the famous optical illusion seen in movie making, where the car is behind a real tank, not in it. If the whole car was really submerged in a fish tank, the gasoline and engine oil can escape (both are lighter than water), contaminate the water, killing the goldfish, ruining a great car, and ending its luck!
“If the whole car was really submerged in a fish tank, the gasoline and engine oil can escape (both are lighter than water), contaminate the water, killing the goldfish, ruining a great car, and ending its luck!”
Or the car is a hollow shell and had all of it’s mechanical components and fluids removed.
I mean if you’re tying to make a draw for people to look at the CT6, I’m sure the welfare of the fish was considered as they are integral to the display.
How is the gas and oil going to escape? It doesn’t do that above water, these units are sealed with caps whether above or below water. If they are on tight no leaky.
The photographs shown on the CarNewsChina site clearly show a full car IN the tank. It seems when advertising is at it a manufacturers budget can afford the loss of a car just like in testing for crashworthiness.
Brand under water. I get it.