No, Buick will never make another Grand National or GNX. But, that doesn’t mean there isn’t room for a premium sports coupe. That has been demonstrated by the Buick Avista concept ten-fold.
The brand has released a brief video to showcase many of the designers who had a hand in crafting the car and bringing it to life with a new vision on what a Buick can be.
Foremost, the car’s goal was to create buzz, and to really direct attention towards the brand with a vehicle unlike something it has seen in a very long time. The proportions, lines and materials all lend themselves to a premium feel, but the enthusiast was always kept in mind with the Avista.
The design team seems to have very much enjoyed crafting a car like this, and we felt the energy in person with Buick when the Avista concept was unveiled. Now, we’re ready to feel this same energy in future Buick product. Here’s to a rebirth.
Comments
GM, your focus groups will tell you that the Avista will change the Buick brand perception to one of bold, imaginative, customer-focused, lifestyle-driven, and, just plain hip. We want the best you got and this concept is it! Get your teams together–engineering, manufacturing, marketing, dealers–and move Avista from concept to production. Winning the Eye On Design award further proves this Avista is a game changer, one that will bring long, hard stares from owners of your competitors cars. I mean, what is eye-candy for?
Every seee we see a great concept and hear talk about the rebirth of Buick.
Then we get conservative products like LaCrosse.
Note to Buick: Go crazy; waste money; be Kia to Korea’s Hyundai and challenge stalled out Cadillac; create your own definition of “luxury” by being the non truck GMC of the high end world; create a new design language called Avista and quit knowing your proper place in the GM master plan–investors, Opel, and drivers will thank you for it!
Sadly, Gm doesn’t monitor or listen to what the web has to say, because if they did, this car is not a concept but a preview to what WILL come, and with the appropriate GS/GN/GNX models, yet we speculate what should, would, could be. In this era of European competing Caddy’s that just don’t draw the competitors buyers, I honestly believe styling is a major factor which the BMW,Benz buyer is buying based on a more curvaceous vehicle, enter the Avista, GM willing. Sorry Caddy, this is one sexy car and is the reason GM will kill it….This car will outsell any ATS-V, CTS-V if equally equipped. It is the new sexy and why we won’t see it. Doubt it? Compare it to any Camaro or Caddy equally equipped and yes, maybe even the base C7. Please tell me it’s not that sexy. This is such a $$ maker for GM in the Buick brand that it will hurt Caddy and they will never produce it without eviscerating it’s power output, mark my words, sadly.
Reimagine if Buick brought both their Avenir sedan and Avista coupe to production as then Buick could begin using the adage of, ‘this is not your dad’s Buick,’ to sell their cars because the Avenir and Avista are totally different from cars they built just 10 years ago.
Such a magnificent design is worthy of re-branding as the RIVIERA, and referring to its breakthrough Bill Mitchell 1963 design.
How to cleverly market? In the 1963 Frank Sinatra film, COME BLOW YOUR HORN, at the start of the film there was Frank driving home through the night streets of Manhattan from a bachelor playboy ski weekend in a then brand new silver’63 RIVIERA. A breathtaking vehicle design at the time and the first time seen by most of the movie goers. Today, as a commercial, simply play that pertinent part of the same film, with the ’63 RIVIERA, with a Sinatra song voice over, and during same flash the words, “Imagine if …” upon the screen. Then, suddenly, Frank and his then girlfriend passenger from ’63 are digitally inserted into a new silver RIVIERA [AVISTA], appearing as if Frank is actually driving this new vehicle, with same voice over Sinatra song. I know that Frank would be driving this in a heartbeat if he were youthfully around today … and so would 100,000+ others if they saw Frank drive same in the ad. 😉
Damn @SheldonJacobs: You *must* be in advertising or marketing to come up with such a fully formed advertising commercial concept.
And if you aren’t, you probably should be!
Nope, not in advertising or marketing at all, but did own a then when brand new ’69 RIVIERA GS and loved it … and still love and respect American Icon Sinatra, as tens of millions of others do.
sorry for Buick but must be sold or suppressed for the sake of Cadillac, as the only global brand premium, then restore the Hummer brand, while Chevrolet and Opel \ Vauxhall \ Holden will be global brands generalists, this is my opinion.
I wish this concept had a retro design of the muscle cars of 60’s.
She’s a beauty! almost as good looking as my Jaguar f type coupe, —plus a back seat, and minus a rear deployable spoiler. May I respectfully suggest this car is a less concept and more copy. Never the less—Beautiful.
Lou Slosel
What Buick can but, alas, will not be.