There’s plenty to love about the 2017 Chevrolet Bolt EV. Future technology, extended driving ranges on merely electricity and a price point many should quite like.
But, even though millennials don’t currently hold nearly as much buying power as older generations, this is very much a vehicle designed for them. The exterior and interior design were shaped by ride-sharing services and car-hailing apps like Lyft, and its crossover-like looks and SUV-esque seating position follow the current market trend.
But, how about gamification? What is gamification?
“Gamification” is the process of including typical elements of game playing, such as competition, point scoring and more for further engagement. Automakers are eager to appeal to millennials, and the 2017 Bolt EV is prepared to do so.
During the 2016 North American International Auto Show reveal of the 2017 Bolt EV, we learned Chevrolet’s electric vehicle will house features to “play” with other Bolt EV drivers across the country.
That includes gamification for best miles per charge and simulated fuel economy or MPG equivalent. The 2017 Bolt EV will offer up awards and achievements to drivers with the best “scores” while driving the Bolt EV to further engage drivers to do their best to be frugal.
What do you think? Is this a silly ploy? Or, is it a trend more vehicle should embrace on a certain scale? Talk to us in the comment section below.
Comments
I personally think Gamification is an awesome idea, I already do it in my 2010 Malibu with trying to keep instant MPG as high as I can, and resetting my avg occasionally on quick trips to keep it as high as possible as well. It helps, I mean I’m getting between 27.5 and 28.5 MPG combined in a car the EPA rates at 25 combined. and my commute is about 40/60 City/HWY
Great idea. It suits younger buyers and older alike. When you buy a car that skips gas stations – you game the range…This goes for Plug-Ins of all kinds as well as straight hybrids as well. There’s always bragging rights and fish stories. It’d be great to be able to verify performance and also to have a gauge to see just how efficient you are driving.
Chrysler is taking this gaming approach to the kids in the back seat too. The Pacifica minivans shown at NAIAS have simple games like, “Are We There Yet?” for kids to play, answering that simple question all kids ask – The game shows just how far they are towards their destination. I think this has tons of room to grow…Like counting certain things along the way – maybe using the “around view” cameras…? As of today, my two kids have their faces in some device going down the road, and I would welcome a gaming interface that involved the kids in the actual trip…Possibly challenging each child to see waypoints and points of interest.