Despite the Volkswagen scandal negatively impacting the diesel vehicle market, Cadillac President Johan de Nysschen said that the brand will continue to market and develop diesel engines during an interview with WardsAuto at the 2016 North American International Auto Show.
While de Nysschen admits that the diesel technology has “suffered a punch in the face,” his stance on the matter is that, essentially, diesels are still worth it – if you don’t take shortcuts.
“From where we sit, a well-executed diesel engine is still a very cost-effective route to achieve (carbon-dioxide) emissions reductions, but the emphasis will be on well-executed,” said de Nysschen.
Moving forward, Cadillac will continue to progress both a 4-cylinder and 6-cylinder diesel. There will be consideration for both European and U.S. sales. Speaking of U.S. sales, reducing emissions, and the North American Auto Show, Cadillac has confirmed that the 2016 CT6 PHEV will be imported to North America from China, following the steps of the 2016 Buick Envision.
Comments
Good news about the continued diesel development.
I think a vehicle like the Escalade could definitely use one.
People buying a $100k Escalade probably care very little about mpg. Diesels have much worse NVH which is the last thing you want in a luxury vehicle. I dont see a diesel being able to beat the 6.2l in performance and staying at the same nvh levels.
Diesels are already pretty popular in cars like S Class, 7 Series, Cayenne… So yeah, while some people want to have a car that’s good looking, rich in features, etc, they don’t seem to mind it sounding like a tractor. Although diesel engines with 6 or more cylinders sound much less like a tractor…
The affluent also care about fuel economy. MB, Audi, Porshe and BMW sell a lot of 7 series, S class, GL, A8, etc. with diesel engines.
Environmental responsibility and being ‘Green’ is what is in right now, especially in the well to do. Helps to explain the appeal of much more expensive green vehicles from Tesla.
There is going to be more competition in the premium large SUV/crossover category so giving the Escalade a diesel option would help against vehicles like the Range Rover, Bentayga, Cayenne and GL.
Also modern diesels, especially larger displacements, are not noisy at all. Very difficult to tell you are in a diesel. Cadillac is also pretty good at isolating road noise and maintaining excellent NVH levels.
Anyone who thinks you can reduce emissions by using diesel is either naive or a liar.
Good Bring them On Should have had them 10 years ago
He was running Audi during the TDi development and implementation.
But I’m sure he was unaware of any, um, shortcuts VW/Audi/Porsche took to get the diesel performance and environmental numbers they needed to get EPA approval.
So it’s all good!
sorry for Buick but must be sold or suppressed for the sake of Cadillac, as the only global brand premium, then restore the Hummer brand, while Chevrolet and Opel \ Vauxhall \ Holden will be global brands generalists, this is my opinion.
Absolutely not!!!
Buick is currently generating far more profits worldwide than Cadillac.
Currently Buick sells 1.25 million units per year, mostly in China.
There is no indication that those abandoned Buick clients will buy or step up to a Cadillac.
In China Buick has similar cache as Mercedes or Lexus. Cadillac simply does not have that same regard.