General Motors’ Australian subsidiary, Holden, brought in 102,951 new vehicle sales during calendar year 2015 for a market share of 8.9 percent, according to official Federal Chamber of Automotive Industry (FCAI) figures. The results also represent a 2.9 percent sales volume decrease from the 106,092 vehicles sold in calendar year 2014, putting Holden in the top three best-selling automakers in the country.
The result was driven by strong SUV, pick-up and VF Commodore sales, as the automaker saw growth across across several key model lines, including the Spark, Trax, Captva, and Colorado.
According to Holden Chairman and Managing Director, Mark Bernhard, 2015 was a challenging year for Holden, but the brand remains focused on building a bright long-term future through a focus on three key business pillars: brand, product and customer experience.
“While we saw a slight decrease in overall sales compared to 2014, there are many positive trends and several key model lines performed strongly. Holden will continue to face challenges in 2016 and we have a lot of work to do, but our long-term strategy to modernize and evolve our brand, put the customer at the centre of everything we do and completely overhaul our vehicle range is beginning to pay dividends, step by step.
Particularly encouraging was GM-Holden’s sales performance during the final four months of 2015. From September until December, Holden posted year-over-year sales growth. In fact, the automaker sold 3,755 more vehicles, or 16.3 percent, than in the corresponding period in 2014. The performance represents the second-highest growth figures during the period of the Top 10 automotive brands in Australia.
The GM Authority Take
As GM fans, it pains us to see Holden sales and profits decline year after year, while slipping in the sales volume rankings. But the trend experienced by the Lion brand over the last four months of 2015 is promising. Here’s to hoping that Holden can keep up this pace in 2016.