Global Cadillac Sales Up 24.5 Percent To 32,292 Units In December 2015
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Global sales of Cadillac vehicles totaled 32,292 units in December 2015, a 24.5 percent increase on a year-over-year basis.
“Cadillac’s global expansion is building momentum, driven by increasing product substance and disciplined growth strategies,” said Cadillac President Johan de Nysschen. “Not only did volume grow, but Cadillac’s transformed products earned higher transaction prices from customers, driving lower inventory levels. This creates a strong foundation for our two all-new products launching in the first half of 2016 – the CT6 prestige sedan and the XT5 luxury crossover.”
Models
Driven by strong sales of the ATS Sedan, ATS Coupe, SRX crossover and Escalade SUV, sales of all Cadillac models were up in December.
December 2015 global sales summary by model (vs. December 2014, unless otherwise noted):
- Cadillac ATS sales grew 51.2 percent to 7,825 units
- Cadillac CTS sales grew 0.8 percent to 3,043 units
- Cadillac ELR sales grew 11.6 percent to 135 units
- Cadillac Escalade sales grew 29.8 percent to 5,306 units
- Cadillac SRX sales grew 22.4 percent to 10,001 units
- Cadillac XTS sales grew 12.1 percent to 5,982 units
Sales Results - Cadillac - December 2015 - Global - By Product Line
| Model | December 2015 / December 2014 | December 2015 | December 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| Total | +24.5% | 32,292 | 25,928 | +7.5% | 277,868 | 258,477 |
| ATS | +51.2% | 7,825 | 5,174 | +35.2% | 63,049 | 46,648 |
| CTS | +0.8% | 3,043 | 3,018 | -32.3% | 23,167 | 34,230 |
| ELR | +11.6% | 135 | 121 | -22.5% | 1,049 | 1,354 |
| Escalade | +29.8% | 5,306 | 4,088 | +24.4% | 42,274 | 33,982 |
| SRX | +22.4% | 10,001 | 8,174 | +13.3% | 99,397 | 87,765 |
| XTS | +12.1% | 5,982 | 5,338 | -10.3% | 48,851 | 54,464 |
| Others | * | 0 | 15 | +138.2% | 81 | 34 |
Markets
Driven by strong increases in the United States, China and the Middle East, Cadillac sales were up in every global market.
December 2015 global sales summary by market (vs. December 2014, unless otherwise noted):
- Cadillac sales in the United States grew 28.7 percent to 20,787 units
- Cadillac sales in China grew 17.2 percent to 9,214 units
- Cadillac sales in Canada grew 9.9 percent to 1,094 units
- Cadillac sales in the Middle East grew 34 percent to 528 units
- Cadillac sales in Mexico grew 6.1 percent to 191 units
- Cadillac sales in the EU and Russia grew 53.8 percent to 286 units
- Cadillac sales in other regions grew 18.5 percent to 192 units
Sales Results - Cadillac - December 2015 - Global - By Market
| Market | December 2015 / December 2014 | December 2015 | December 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| Total | +24.5% | 32,292 | 25,928 | +7.5% | 277,868 | 258,477 |
| United States | +28.7% | 20,787 | 16,150 | +2.6% | 175,267 | 170,750 |
| China | +17.2% | 9,214 | 7,861 | +17% | 79,779 | 68,189 |
| Canada | +9.9% | 1,094 | 995 | +16.2% | 12,249 | 10,538 |
| Middle East | +34% | 528 | 394 | +19.6% | 5,136 | 4,293 |
| Mexico | +6.1% | 191 | 180 | +27.7% | 1,806 | 1,414 |
| EU & Russia | +53.8% | 286 | 186 | +4.7% | 1,748 | 1,670 |
| ROW | +18.5% | 192 | 162 | +16% | 1,883 | 1,623 |
Average Transaction Prices
The average transaction price (ATP) of a new Cadillac topped $51,000 in the U.S. in 2015, second highest in the industry among all full-line luxury brands. Strong demand in the U.S. has driven inventories below the 50-day level, as Cadillac gears up to launch two new product lines in the first quarter of 2016.
Future Product
Future Cadillac products include the range-topping 2016 Cadillac CT6 sedan in the first quarter of 2016 followed closely by the 2017 Cadillac XT5 midsize crossover, which enters the luxury market’s strongest segment.
Production of the CT6 will commence in the historic Detroit-Hamtramck Assembly Plant in February. Concurrently, the first-ever XT5 is being prepared for production at a newly-commissioned line in Spring Hill, Tennessee. The arrival of the midsize crossover enables Cadillac to be well-positioned to take advantage of the strong global demand for midsize luxury crossover vehicles.
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Good overall news. All markets are up from modestly to significantly.
The CT6 and XT5 will only continue the sales momentum.
The SRX, one of the oldest product in the portfolio, continue to be the volume leader for Cadillac. Just goes to show the market huge appetite for SUV. It seems to me that a smaller SUV to compete with BMW X1/X3 and Mercedes GLA/GLC is even more urgent than the small compact car being talked about
Agree that there is more volume in a small crossover. If I read correctly there would be a coupe and a crossover built off that compact car platform as well.
sorry for Buick but must be sold or suppressed for the sake of Cadillac, as the only global brand premium, then restore the Hummer brand, while Chevrolet and Opel \ Vauxhall \ Holden will be global brands generalists, this is my opinion.
No way. That does not make sense to kill a million plus units of volume per year division that is making money for the sake of maybe propping up Cadillac.
Buick is very successful, especially in China. Mothballing Buick will not mean that those customers automatically gravitate to Buick.
Buick is very much viable especially as a near luxury brand.
There is room for both in the GM portfolio.
Tiago, not only is there room for two luxury brands to very happily and profitably co-exist, but the way that Buick and Cadillac do luxury is also different.
Buick is all about the relaxed experience, whether for the driver or the passenger. Cadillac is all about performance-luxury, or luxury with a sporty flavor. Luxury is not a one-size-fits-all proposition, and GM actually has a significant advantage by having both brands.
Heck, even if Buick and Cadillac began to be priced the same (segment by segment), it would still be ok, just as long as they offered significantly different luxury vehicles as per the relaxed luxury (Buick) and sport luxury (Cadillac) experience I outlined above.