mobile-menu-icon
GM Authority

General Motors Launching Extensive Renovations Of Renaissance Center This Summer

The General Motors Renaissance Center headquarters will be undergoing some big changes starting this summer, as the automaker announced a massive renovation project for the Detroit landmark.

The 120,000-square-foot renovation will extend the front complex, which houses the Detroit People Mover station, to Jefferson Avenue, and an 8,000-square-foot addition will include a 70-foot-wide by 80-foot-long exterior video screen. The current GM World vehicle display area will be reconfigured into the expansion, which will also host interactive exhibits and potential areas for new vehicle debuts.

GM Renaissance Center Renovation

“One of the things about brands and marketing is … storytelling … (and) one of the platforms for telling our story is our headquarters,” Tim Mahoney, chief marketing officer for Chevrolet, said.

“We really believe when it’s finished, this will one of those destinations you want to come see when you’re in Detroit.”

The 8,000-square-foot expansion will include five tiered levels for guests to explore, and be home to a new GM retail store, too.

Renaissance Center Renovation

The project has an estimated completion date of 2018, and GM is currently finalizing negotiations for a contractor. The renovations will be the most major additions to the headquarters since 2001.

Former GM Authority staff writer.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Yeah! Spend Billions while the rest of Detroit lays in crumbling decay.. Way to be GM!

    Reply
  2. AmericanCarsSuck—-Way to think like a true loser!!!!!

    Reply

Leave a comment

Cancel