Chevrolet and the Silverado have long been one of the most prominent faces in the pickup truck game. It’s an American workhorse, synonymous with some of the greatest moments in the nation. A blue-collar testament to time, if you will.
Nissan clearly recognizes this and pulled out quite the sucker punch in its latest ad. In fact, it not only targeted Chevrolet, but the Yanks, too, with Ford and Dodge also receiving a subtle slap to the face.
From a marketing and advertising standpoint, it’s pretty damn clever, and that’s honesty. The premise of the ad is to recognize the hard work the trucks have given owners in the past, owning up to their place in automotive history.
The Titan XD, however, is ready to take it from here. It’s also refreshing to see an ad forego slander, and, in its place, utilize a witty compliment to promote how far another brand has come.
We don’t honestly think the ad will steer too many Chevrolet (or Ford and Ram) faithful from their beloved brands, but it may sway more than a few undecided.
Check out the video for yourself up above.