What better way to reach millions of potential consumers, and introduce them to the new look and feel of a brand, than during Super Bowl 50? That seems to be why Buick is jumping on board for its first Super Bowl commercial in the brand’s history.
We now have a few details on what to expect from the latest in the “Experience the New Buick” advertising campaign, an extension from the “That’s Not A Buick” campaign, which launched in 2014.
The ad will be a 30-second spot and be Buick’s first commercial of 2016, ahead of its three new product launches this year, as well. And Buick got two well-known names to appear alongside the 2016 Cascada in its first big ad: Odell Beckham Jr., New York Giants wide receiver, and model Emily Ratajkowski.
“With sales surpassing 1.2 million vehicles globally for the first time ever in 2015, the Buick brand has never been stronger,” said Duncan Aldred, vice president, Global Buick Sales, Service and Marketing. “Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles in a spot that delivers a mix of light-hearted humor and star-power to a global audience of millions of consumers.”
“We wanted talent that represented attributes of the Buick brand and design philosophy,” Aldred said. “For Buick, Odell Beckham Jr. represents unique talent and commitment to excellence that mirrors Buick’s commitment to performance. Emily Ratajkowski brings style which aligns with the Cascada’s design and adventurous spirit.”
Other than Aldred’s words, we’ll have to wait and see how Buick executes its big ad.
Comments
Not sure if Panthers fans will dig OBJ, after 3 unsportsmanlikes a and a suspension after the Giants-Panthers game.
But if you’ve seen Emily as Ben Affleck’s extracurricular love interest in Gone Girl, that should more than make up for it.
Will there be two topless hotties in the ad? That could be compelling.
Maybe GM should wait a year or two before they waste money on a super bowl ad for the Buick division.
The line up blows right now. By next year the new generation of the Lacrosse will be around which is nice.
How many people watch a car ad in January and then go by THAT car within that year? I’d bet it’s next to zero. This is all about planting the idea that the brand is getting more and more interesting.
SIDEBAR: My British neighbor passed by. He drives a Honda Accord and a Land Rover. They’re thinking of replacing the Honda with either an Impala or a Cascada. I was stunned he even KNEW about the latter.
That’s a really good sign of things to come.