If Buick wanted to make a splash at the 2016 North American International Auto Show, it delivered a cannonball.
“We didn’t bring it here with a view to build it,” said Aldred, vice president-sales and marketing at Buick-GMC. Instead, Aldred explained the Avista was meant to continue to challenge the idea of what a Buick can be, and serve as a trophy piece for the brand’s three new model launches happening this year.
Buick was so taken aback by the stunning response to the Avista, and the idea of a rear-wheel drive 2+2 sports car from the brand.
“It was important to remind people that three new models in one year is huge for any brand,” said Aldred, before adding that the overwhelming positivity of the car is in fact making GM leadership think twice. “The reaction does make us go back and look at it on a global basis and ask what the business case (and) the benefit might be. It gives us serious thought.”
Aldred also seemed optimistic on the chance to build a low-volume coupe based around what we saw from the Avista concept to replace the Buick Cascada convertible that, for some reason, the brand views as its current halo vehicle.
“I’d like a replacement halo, just as we have with Cascada. [Avista] gets us to start looking at it on a global level. The reaction has been so good, I will look at it with my team and kick it around a bit.”