The 2016 Chevrolet Malibu takes the stage in the brand’s “Real People, Not Actors” campaign. This time, instead of being trapped in an elevator or being completely blinded, the participants are simply shown a 2016 Malibu that has been completely de-branded, leaving them with no clue as to what kind of car it may be.
As the host informs the guests of the Malibu’s features and capabilities, we hear a few guesses as to what the car may be. Lexus, Acura, and even BMW were the three companies mentioned by participants.
As you’ll see in the ad, there’s a lot of technology packed into the refreshed Malibu. Of course, the Apple CarPlay feature was noticed. There’s also the Teen Driver feature which allows parents to monitor the driving behaviors. Heck, models equipped with the 1.5L Ecotec feature active grille shutters that reduce aerodynamic drag to optimize efficiency on the highway.
When it came to predicting how much the de-badged 2016 Chevrolet Malibu Premier would cost, one participant figured it was as expensive as $80,000 (we’re not sure where Chevy found these people). Of course, the MSRP of a new ‘Bu is far, far below that.
Comments
i hate these commercials. every time one of these focus group chevy commercials come up, i can’t reach for the remote fast enough. you’ve got the requisite hipster with the beard. inevitably, he proclaims something about the car that is supposed to be absolutely amazing and everyone is amazed like they haven’t been in a modern car for the past 5 years. truly condescending.
“requisite hipster with the beard” Yep, that is the new smart person in commercials. You’ll even sometimes notice the smart Asian person too. If you noticed, Honda and Subaru always have a white guy with a beard in their commercials. You never see blacks, whom makeup 13% of the population. It is a shame that it has come to this.
If you look at Honda and Toyota dealership ads (as in “Come and see your friendly Honda/Toyota dealer!”) it’s shiny happy WHITE people working. Asian? Why would we feature Asian people at Honda or Toyota?
eyeroll
Oh, no, here comes the race card. I smell competition attack because these ads are so successful.
Latinos make up more than the 13% of the population, the largest minority in America. Hear them complaining? I don’t know what world you are living in, but everything now has a happy, “intelligent”, successful black person in it (commercial, movies, etc.). 90% of the TV shows, commercials and movies are only positive, some would say over the top, images of black people…even though only about 12% of the population is black! And if you see a white person, they are usually cast the dumb, overweight southern stereotype. Reverse racism, perhaps? Welcome to a race card/ race-baiting, politically correct, affirmative action society.
You’re missing two points —
1. My point that Asian owned companies are showing their American dealerships full of white people… instead of Asians… to create the illusion that they are ‘American’ companies. (Has nothing to do with latinos and blacks.)
2. The one on your head
Yeah 13%, president of the U.S.A., quarterback in the Superbowl and still not enough.
What about the commercial with the black couple in the front seats, the white couple in the back and the white guy is made to look like a back seat schmuck?
Why aren’t there any black test dummies?
YOU are the jacka$$!
These people do this for a living. Don’t you think they know what they’re doing? While it may not apply to everyone, I’m sure it does more than it does not.
“John Hart” is a race-baiter and has a couple of screws loose…Just ignore the unstable left-wing thug.
The hipster is smart as it aids Chevrolet on the coasts with your demos. Many of those shoppers have not driven a “modern” car in five years. I live in NYC and half my friends either don’t drive or have an older model only used on weekends.
One thing the ad does is show off all of this cars best angles. These are also the stereotypical Cam-cord buyers as well and it shows GM/Chevy is in the game being as good or better IMO.
“We don’t know where Chevy found these people” I agree!
This new Malibu is much improved for sure! But she thought the price might be $80,000? That’s alarming! It’s no way the car presents as even close to $80,000!
Next stop for girl power smart blonde is her bid of 80k on a trip to cancun and a bissell rug doctor on the price is right… WTF 80K???
interesting posts here as I did not realize that the Malibu was already at the dealers for so many people to have seen it uo close and personal.
Real actors. With real scripted lines.
For instance, the woman who says, “This reminds me of the inside of MY FRIEND’S Lexus.” That’s extremely suspect phrasing. Most people who try to keep up with Joneses would never phrase this idea that way. They’d instead say, “This is like the inside of a Lexus.” Never giving away that they apparently cannot afford one themselves. So the ‘sly’ hidden message there is you can own a ‘Lexus’ too. Well, kinda. Good enough for 25K.
And the authoritarian Republican business man who says, “This is a game changer.” You have to PAY people to say things like this. The correct reaction is PANIC. “WAIT, you hipster jerk. I’m not getting this if it’s a Chevy. Those things aren’t reliable!” is the correct response to someone even remotely informed. Which is why this ad never shows that reaction — since there’s no real response to it that works. Yup, it looks like a fancy car, but when someone like this guy learns its an inexpensive Chevy, they typically parrot, “Well… you get what you pay for.”
And the lovely lady who plays with Siri and says, “She gets me!” is complete marketing fed horse shinola. Hollywood actress.
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I knew the left-wing nut jobs had attacked this posting. How sad.
The “authoritative Republicans”? Oh, boy, the left-wingers who have to politicize every damn things in their lives and this world…Communist control freaks? You bet.
What a sad, small, insecure, and angry life you lead. The rest of us (majority) will continue watching NFL Playoff football this weekend…looks like the commercials are finished, bye!
“And the authoritarian Republican business man who says, ‘This is a game changer.’ ”
How is that an insult? I’m simply stating a type this ad was using to get a message across to said type. Ads use types all the time to reach types… like that lady doing yoga with a Buick. lol
“Oh, boy, the left-wingers who have to politicize every damn things in their lives and this world…Communist control freaks?”
Take a look in the mirror. You’re so paranoid you hear insults where none were intended. Once you’ve looked in that mirror, open it, and take your meds.
Support affirmative-action. Boycott the NFL until 75% of the players are white. LOL.
Have you driven a Chevy lately? They’re really nice.
I saw the new Malibu down here in Florida with manufacturer plates. Not a bad car. It’s one of my considerations in the next 2 years.
The car does look better with the Malibu emblems removed from the doors . Chevy placed them in such an odd place . I know some people that is the first thing they do is remove some of the badges from their vehicles . Just a personal choice . Sometimes it cleans up the car when they are gone . And then on the other side of the coin , you have folks that will buy badges on ebay and put them on cars that aren’t suppose to be there trying to fool people .
Someone really needs to tell Chevy;s marketing staff that these new commercials for their cars and trucks need to pay more for the actors they are using . Do they go to acting schools and pick from the crowd ? Seriously ………….
They pick from a crowd and edit the hell out of several days of filming.
I would wager some of the sound bites may even be from people in other groups not shown.
That is how it works.
I have removed emblems from some of my cars because I hate them.
Well they are real people and real comments. The fact is to advertise this they have to be real as if they are not they would be in trouble with so many different groups.
Now what they don’t tell you is how these people were selected. How many groups they filmed. How many hours or days they spent with them. And finally how much the sound bites and clips were edited.
I have been a part of these groups and these are not just random picked off the street people. These are people chosen for what they do or don’t know. In this case they obviously do not know much about automotive products.
This stuff is real but really edited.
Now with that said this car is the sleeper of the market. I just ran down to the dealer today to pick up some parts and spoke to the parts guy as to how busy they were. He said they in the last 3 days have moved a crap load of trucks, all but two 2016 Camaros and all the new Bu’s they had [5]. Also they sold 3 Corvettes including a $102.000 Z06.
anyways to represent these people as real customers they would have to be as the federal trade commission would nail them. Also if the media could prove they were not real they would publish it as they love to target GM for things like this.
These were simply a group of well spoken professional people who really have no clues about cars that were edited into the ground. These kinds of spots are expensive to make and take a lot of work. While the video of the car was great I think these are silly spots and they really could do better.
“The fact is to advertise this they have to be real as if they are not they would be in trouble with so many different groups.”
Yes. The way VW would be in trouble with all sorts of groups for lying about diesel emissions.
This thing is so fake it’s beyond the pale. P.T. Barnum smirks in his grave…
What winery was the ad shot at?
Isle of Islay, Argyll and Bute PA42
Reminds me of Artesa in the Napa Valley.
I was thinking MacRostie Vineyards?
Chevy Malibu is the best and the most beautiful,desing gm never build ,,,
Yes, what winery was this ad shot at? Looks like Law Vineyards in Paso Robles
A BMW? That proves this is BS. BMW has used the same iconic grille forever. The Malibu isn’t close in looks. Let alone Audi or the rest. The ONLY way these are real people is if they have been in a bubble their whole lives. It’s as ludicrous as saying a VW bug looks like a Ferrari 458. This is why I don’t buy Chevy. They have gone from a leader to a group trying to catch up to all the other manufacturers especially those in Europe.
This commercial REEKS of desperation. I am so sure that young people nowadays really don’t know what an Audi or BMW look like. I can tell you something else. I have owned Audi’s and I am here to tell you that Chevy is not even in the same league. The only reason “Government Motors” is still with us is because they were bailed out after the govt. gave them BILLIONS of tax dollars (which got the Dems UAW votes) and then screwed us all by losing billions in the stock buyback. I have not purchased a GM vehicle since 1979 and I will NEVER buy anything from that ripoff company. Should have let them go bankrupt.
The Chevy commercials are so illogical that one hopes consumers aren’t swayed by the differences between truth and fantasy. The one where they have men choose saws to cut wood to illustrate that choosing the most powerful engine the product differentiator supposes that engine is the most important factor. The one where they use kids to illustrate the wifi, as if having children totally engaged with electronics while driving is actually a good thing. Similarly, the feature that mutes the radio until the seatbelt is latch is useless. Anyone who has a teenager will know that they are just as likely to use their mobile device. Lastly, the new commercial where the “real people” can only describe the car with emoji’s followed by the people using words to describe the meaning of the emoji is just dumb.
Actually I’ve seen them pick the people for an ad similar to this
They had a group of people and they asked each one questions to test their knowledge of cars. My sister was in the group (cute blond) when they asked her she admitted to knowing nothing about cars and even admitted to taking her car to the mechanics with a blank check and a request to fix eats broken…laughed…guess what. She was picked
Did anyone note that this thing is a FAT CLA 250. Sexy? Innovative? To quote back a few years, “gag me with a spoon”. If these clowns are “real people”, I’m shocked. The kids in the last ad were all plants, not people. I need a new truck this year, GM/Chev is killing me with BS. But their trucks have the best Milagros and towing…..right.
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