Earlier this week, we uncovered that General Motors filed a trademark application for REGAL TOURX, whetting the appetites of wagon lovers all over North America that Buick will (finally) introduce a wagon version of its Regal midsizer. But the question remains whether or not such a vehicle would pique the interests of car buyers at large.
If introduced, it’s extremely likely that a Regal wagon will be a rebadged version of the second-generation Opel-Vauxhall Insignia Sports Tourer (first-generation pictured above), while the sedan version of the second-gen Insignia will become the 2017 Buick Regal sedan.
Back to the matter at hand: a Regal wagon would fill a niche abandoned by the likes of the Acura TSX Wagon and indirectly by GM’s own Cadillac CTS Sport Wagon. On the other, a wagon does not carry the sexiest of associations in the U.S., which could be problematic for a brand attempting to recreate its image.
So, we’ll bring it to the GM Authority Army for a vote: would you like to see a Buick Regal Wagon? Vote in the poll below and share your opinion in the comments.
Comments
“a wagon does not carry the sexiest of associations in the U.S., which could be problematic for a brand attempting to recreate its image.”
Perhaps GM should take it upon themselves to add some sex appeal to the wagon. I don’t know if Buick is the best brand to deliver a wagon for the U.S. market but if it’s being built for the European market anyway then I see no reason why it shouldn’t be made available in America.
I agree completely !!!
Own a ’05 Mazda6, MT, wagon. Don’t want to buy a ‘lowering kit’ on a new one! Also, owned a ’81 Eagle, MT, Wagon, w/o a lowering kit.
Give me an AWD wagon, with an option to send most of the power to the rear wheels from takeoff, and we can talk.
A few spare Opel badges wouldn’t hurt, either.
I think that torque control would be right at home on a high-performance GS variant. But I would rather see the torque split 60/40 in favor of the rear wheels, like Audi’s Quattro in A4 and above.
Yeah, as the Opel/Vauxhall is available with AWD, why should a Buick variant of it be not have it?
See http://media.gm.com/media/intl/en/opel/vehicles/insignia_overview/2009.html
I see a Regal wagon (via Insignia Sports Tourer) as the natural merging and alignment of the Buick and Opel-Vauxhall lineups on a global basis. There will be some market-specific variants, but the majority of the lineup should be the common across all brands.
This is not a yes or no question.
If they can bring it here from Opel in numbers to where they can make money yes.
This is going to be a low volume deal and the only way it will work is if they bring in 4K-8K from Europe.
I think this would help sell the Euro image that Buick is taking on and being it would be from Europe it may attract people from VW and the like that do buy wagons yet.
Now if GM only could get everyone on the web that cries wagon to buy one they would be set. But that is not going to happen.
Gear this for the While Space and it should work.
They should call it “Roadmaster” and put 4 portholes /side on the engine sheet metal area.
I think this could be a good addition to the Buick line, but only if its offered with AWD. It could be marketed as an alternative to an SUV or crossover. Volvo does it…why not Buick??? But PLEASE don’t call it, “Estate Wagon”.
I currently have a VOLVO V70 wagon and would trade it now for a Buick Wagon.
Absolutely YES. It would allow me to save putting miles on my CTS-V Wagon.
Agree AWD is a must. More than adequate HP is also a must + magnetic ride control. Both to allow for actually carrying a load without dancing all over the interstate.
Wagons are ‘BIG’ in Europe because they’re more efficient than a sedan as I remember reading an article of how Cadillac’s CTS Sports Wagon had as much capacity as their SRX; if General Motors decides to build a Buick Regal Wagon, they need to follow the approach of it being a CUV meaning AWD and possibly a diesel engine.
Do not slope the roofline down until it passes the rear seats . These foresaken new designers sacrifice back seat headroom all in the name of supposed hot fashion….it is anything BUT !!
Oh man, you can’t imagine how much I agree with you!
For reasons that cannot be explained, Americans simply won’t buy wagons no matter how good they are and can you please get rid of the Hilary Clinton propaganda plastered all over the site? It’s even worse than the foreign car ads that used to ironically pop up. After days of bombardment with this crap I’m so ALL IN for Trump.
I think Subaru is doing pretty well selling wagons to Americans …
Yes, it will cost GM almost no money as its coming from Opel and even more sales will make a tiny dent in European capacity.
Every worth while, non budget, Opel should be available as a Buick. Ever N American made Buick should be sold as an Opel.
If like to see one of those Opel/PSA MVPs come here, too.
I think the General should really think about a wagon in their line up. Especially to keep up with the foreign market. Using the body for the Opel line, they wouldn’t have redesign a whole new vehicle. Maybe just the front clip. I also think not only Buick but Chevrolet should think about introducing a wagon in the Malibu line. I really think a mid size wagon would complete the GM line up. Everybody doesn’t need a big SUV.
Variety is the sweet taste of life. If the possibility is there and in this case it is, then let the American consumer decide. I believe if it is AWD, it will have great success in the snowbelt and maybe can cut into the market share Audi and Subaru currently fill up.
Never forget the ventiports. I don’t like how they were done on the LaCrosse though
IMHO, “station wagons” can be designed to be and look streamlined and be very aerodynamic which appeals to my sense of design. CUVs and SUVs look just too boxy and hulking which means top heavy and clumsy which is why I hesitate buying one. The term “station wagon” needs to be left in the last century and a new term needs to be brought to life for today’s lifestyles. GM could design a sexy, yet functional model with a marketing campaign that goes along with it. The Opel/Vauxhall tourer is the right step in that direction.
i prefer the chevy ss in wagon format, rwd, non-supercharged v8 with a manual trans. The ss wagon looks great, the regal wagon looks too grandma. The cts in wagon format would great too, but want the option for non-supercharged v8 with manual trans.
Definitely prefer the larger rwd SS (Commodore) wagon. I’d take it in V8 … or if you could put the diesel 4 the Colorado gets. Even the V6. Just bring it over. It’s already being made.
I have been longing for a station wagon for years now! I’d love to see a moderately priced Chevy wagon for those who cannot afford the higher end makes or models. I had a 1980 Malibu wagon that was just the right size for me as a single person with dogs. It was good on gas, easy, cheap to repair and maintain, stylish and inexpensive!
PLEASE…Build another like that one WITHOUT AWD!!!! Please.
True, American wagons have not traditionally been award winners, but as mentioned previously, Subaru and Volvo have been very successful marketing their wagons to their respective niches. Personally, I think a Buick Regal wagon would be ideal for our family because our 10 yr old Toyota minivan is getting long-in-the-tooth, we need more room than a “cute ute”, and we refuse to drive a behemoth that gets 15 mpg going downhill with a strong tailwind.
Our second car is a 2012 Buick Regal with the 2.0L turbo. We both ABSOLUTELY love to drive this car and having a square back would provide the room that our small family needs. In addition, AWD would be nice as our boys have recently learned to snowboard and I see a lot of winter driving in our future.
GM – PLEASE PLEASE PLEASE bring this car to the US and hire some marketing guru from Subaru or Volvo. Sales volumes will probably not be able to hold a candle to the sedan’s numbers, but you definitely will not be disappointed.