General Motors Files Trademark Applications For ‘Corvette E-Ray’, ‘E-Ray’
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General Motors has filed two applications to register “Corvette E-Ray” and “E-Ray” as trademarks with the United States Patent and Trademark Office.
The automaker’s December 16th, 2015 applications specify that the marks will be used to name goods and services in the category of “motor land vehicles, namely, automobiles”.
| Trademark | Serial Number | Filing Date |
|---|---|---|
| Corvette E-Ray | 86850510 | December 16, 2015 |
| E-Ray | 86850500 | December 16, 2015 |
The GM Authority Take
If nothing else, these applications appear to be indicators that the Corvette will get an electrified or hybrid variant. The possibility is interesting, but come off as disconcerting to those Corvette enthusiasts who consider it borderline treasonous to the Corvette brand, nameplate, and spirit for any kind of powertrain except for a monstrous V8 to be found under the hood of a Corvette.
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