Chevrolet is keen on making the second-generation Volt the success story the first-generation fell short of. To do this, Chevrolet has implemented an aggressive marketing campaign, competitive pricing and familiar styling that should appeal to a more broad audience.
Not to mention, it’s an all-around much better PHEV after drawing conclusions from our first drive impressions.
But, thanks to the “Drive My Way” program, a 2016 Chevrolet Volt can be delivered straight to you for a test drive, skipping the dealer process altogether. Through the program, RedCap Valet will administer 2016 Volts to prospective buyers and invite them for a 30-minute test drive right then and there.
Autoblog reports details on how General Motors and Chevrolet will select these prospective buyers are not available just yet, but it could sway more than a few consumers who may be turned off from the traditional dealer experience.
Comments
Would like to participate in the “Drive My Way” program and test drive a 2016 Volt and would like more information about how it works. According to the article above it sounds like you deliver it right to me. How do I schedule that etc.?
My understanding is you’ll be able to request it online in areas where RedCap operates. Think major metropolitan areas where commuting to a dealer could be a turn-off, but if a Googler in Mountain View can hop in one straight from their office… it might switch them over from a Prius.
Frankly, I don’t know why this isn’t offered nationally. Yes, there are people that will abuse it, but the word of mouth advertising alone is probably profitable.