General Motors Files Trademark Applications For ‘Blazer’, ‘Chevrolet Blazer’
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General Motors has filed two applications to register Blazer and Chevrolet Blazer as trademarks with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s November 10th, 2015 applications specify that the marks will be used to name “motor land vehicles, namely, automobiles, sport utility vehicles, trucks and vans.”
| Trademark | Serial Number | Filing Date |
|---|---|---|
| Blazer | 86815229 | November 10, 2015 |
| Chevrolet Blazer | 86815250 | November 10, 2015 |
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Does GM really need another SUV though?
I love the fact that they want to bring back the Blazer, I was transported in a Blazer for my first 6 years of life…
But, we have the:
Equinox, traverse, trax, captiva, encore, acadia, terrain, and whatever I’m missing.
Lets get rid of the trax and captiva, and the encore too honestly.
Then we’ll have room for an awesome blazer
Captiva is fleet only and already on the way out in NA.
The Blazer (if it actually happens ) would slot above the Equinox and do battle with the Explorer which is a midsized crossover versus a compact.
Would be based on the Colorado truck chassis giving better towing and off road cred than Equinox or Traverse.
Bring it on!
Dave, that’s not entirely right. The Explorer is a full-sizer. The Edge is a mid-size. Here’s the crossover classification and line-up with Ford:
Subcompact: Chevy Trax – Ford EcoSport
Compact: Chevy Equinox – Ford Escape/Kuga
Midsize: Chevy NOTHING – Ford Edge
Full-size: Chevy Traverse – Ford Explorer
The Captiva is done for, like you said. There should be a crossover between the next-gen Equinox and Traverse… does the Blazer name fit that role? Does that of the Captiva?
Goodcarbadcar puts the Explorer in the midsized SUV along with the Acadia, Pilot, Highlander, CX9,etc.
Is the Ecosport coming to NA?
The Blazer could definitely fill the midsized SUV role.
The Captiva name doesn’t have the same name recognition here in NA.
The Explorer is not a midsize crossover by any stretch. It was when it was an SUV… the current vehicle is full in dimensions, very similar to the Traverse.
Ford hasn’t announced plans for the EcoSport for the U.S., but that doesn’t change the classification Chris outlined.
The Captiva name can be built up. Just like they built up Equinox, Traverse, and Trax from scratch.
“Lets get rid of the trax and captiva, and the encore too honestly.”
Yeah. The CUVs. Who needs those tiny little gas sippers? While you’re at it why not get rid of Ecosphere, Humanity XL, and the Terra?
GMboy — there already IS room for a Blazer. In fact, there is room for an entire lineup of crossovers from subcomact to full-size, and then there is room for a midsize SUV (maybe the Blazer) and full-size SUVs (Tahoe/Suburban).
The problem with Chevy’s landscape on SUVs is the same as their cars – way too FWD, not enough RWD.
While it’s great that Trax has optional AWD, long overdue – Gamma II can’t handle high-horsepower solutions to take on Focus and Fiesta ST.
A Blazer SUV, if lowered and made more car-esque than Colorado, could provide a new sport SUV segment. It has worked well for BMW and Mercedes in the sport-coupe SUV segment.
Frankly, a small, RWD SUV with high horsepower, and near-nil rollover risk could be the four/five-door Camaro people have been seeking for ages.
If we still had GM Performance Division, there already would have been a Colorado-based sport-coupe concept tapped out and at SEMA. I have no doubt about that.
Who says that Gamma 2 can’t handle the piower of a Fiesta ST? It sure can! It’s just that Chevy/GM have yet to make a vehicle with a decent engine that is anywhere near performance/sport oriented. Then again, there is the Corsa OPC that is at least on par with the Firsta ST.
As for the new Blazer, I think Colorado with an SUV body will fit the bill just fine. It will take on the Toyota 4Runner and the now-discontinued Nissan Pathfinder (the one off the Nissan Frontier truck).
Well, the only “sport” that a Blazer based on the truck/ladder-frame of the Colorado will be able to have is offroad… that is to say that its road-going capabilities will be as good as if not slightly better than the first-gen TrailBlazer SS.
I say that if GM wants to play in the sport-SUV/CUV segment that BMW, Benz, and Audi play, then it needs to do it off Alpha with Cadillac. And it needs to do it not only with “traditional” SUV/CUV body styles, but with more expensive and expressive coupe-like derivatives that are becoming known as “coupes: — like the GLE-Class Coupe, upcoming GLC-Class Coupe, X4, X6, and upcoming Audi Q6 and Q8.
I kinda like where you’re going with that. But I like the idea of it being a GMC over a Cadillac.
@ Chris Ecclestone That last paragraph is the MF’ing TRUTH. Cadillac is the sole GM subsidiary responsible for squaring off against BMW and Benz portfolios (not so much Audi, as their product lineup isn’t as extensive as BMW, and not near as much as Benz).
How aim a little higher and go after the leaders Cayenne and Macan made by Porsche – another words that means sport car!
Thank you GM, you have heard my prayers. Once GM announced the Colorado for the US, I had faith GM would bring back the Blazer, but I started loosing faith. GMboy, “Does GM really need another SUV?” Yes, and they’ve needed it since the day they shut down Hummer. I’m a diehard GM, preferably Chevrolet, love the styling. I don’t really care for Generic. Made. Chevys. I know there the same, but I don’t care for there styling, and I’m not paying their premium price. So I was a little worried they were talking about a GMC only wrangler fighter. I’ve a K5, and they are a beast, I ended up smashing up the body panels, because those things are just too damn big to fit down these tiny trails. So when it comes to a new Tahoe, they are just too big and starting at $46K. And the colorado quad cab has a 127 inch wheelbase, and if know about offroading and know what “breakover angle” then you know that its not going to work for serious chunky off roading. I currently have a 2000 s10 Blazer ZR2 to hold me over and it’s perfect size.
GM doesn’t need another CUV, but they do need a smaller, good ‘ol body on frame, SUV, that’ll accept 33’s, maybe 35’s with a decent lift. And keep customers from defecting to wranglers, Cherokees, or 4Runners.
There is a market for this, just the same way there is a business case for the Camaro, it may seem impractical to most, but maybe perfect for some.
If putting in request, I’ll take the seven seater, four wheel drive,with front and rear electronic locker (a must), I may consider the diesel, unless they offer something petrol with more toque than the 3.6L
I think this is simply a response to the Ford UAW contact leak that talked of a 2020 Ford Bronco. I doubt either company even has a sketch ready at this moment.
Could this be Chevy tipping their hand to their variant of China’s Buick Envision?
Unlikely an Envision like compact crossover.
If they were going to do that there would be no need to import the Envision from China as there would be enough volume to justify NA production.
Also the Equinox will have a version of the Envision compact chassis.
The Chevy to use the Buick Envision platform will be a compact crossover that will end up becoming the next-gen Equinox.
HOWEVER, there have been rumors of a new CUV/SUV between the Equinox and Traverse.
It is not a hidden black program GM had sights on bringing a second Gen Tailblazer to this market.
It is clear for several reasons.
#1 They need a SUV with better MPG that is RWD based. Imagine a Diesel in this.
#2 These things make a lot of damn money as they SUV/CUV are the dominate vehicle the public wants in N America.
#3 It is not secret the Ranger and a Bronco are coming.
Like it or not these things are where people are spending their money no matter if you like them or not. GM is on the leading edge and will garner a lot of sales with these vehicles and adding variety will only sweeten the profits.
A few comments to that, scott3:
1. “Like it or not these things are where people are spending their money no matter if you like them or not.”
It is where they are spending their money, though people are buying significantly more crossovers than they are SUVs. However, this is a by-product of the only SUVs remaining being full-size, and hence more expensive and less fuel efficient than, say, a midsize SUV. The only exception to this is the Toyota 4Runner.
With more options in the midsize SUV space, the popularity of the segment will likely increase.
2. It’s very unlikely that the vehicle described here will be related to the second-gen TrailBlazer currently on sale in Asia/Pacific.
Chris stop trying to change the context of my statement as but both segments of vehicles are money makers and where most sales are going. so cut the BS.
Second it is very likely that a vehicle names BLAZER will be bases on the Colorado that is bases on the first gen global Colorado.
The Blazer we see here may have roots with the global version but it will be much like are Colorado and share only the platform basics.
The fact is people are going to have to be guided from the 1/2 ton Tahoe to more fuel efficient vehicles just as they are working to do with the 1/2 ton trucks to the mid size trucks.
Not everyone wants a FWD based CUV but they also don’t want a full size SUV so there is a place for this just as the Colorado and along the way the sales will help the CAFE too.
Also look for GMC and Cadillac to each get a version of this one too.
GM proved there was money to be made with the mid sized truck and now will prove it can with this segment too.
GM could wait and follow or lead. As it is the others will be doing this segment too very soon. It also will be directed at some Jeep models too as the Wrangler is less jeep and more SUV anymore with the 4 door model.
Scott, I agree with you except I can not see Cadillac getting a version of this.
I think we are seeing with the XT5 and ATS that if Cadillac is going to have use a platform shared with the other divisions it will get a couple of years head start in using that chassis and then trickle it down.
That allows Cadillac to be at the top of the hierarchy as it should be.
That would not be done on the truck based products. They are much easier to add things to over unibody performance vehicle.
I am thinking America G wagon.
I know it’s a long shot, but I do hope they give it a proper flip down tailgate. Hatches are big and useless and just in the way.
I love my tailgate, Its great, I use it to stand on to load stuff on the roof rack, I use as a seat for just hanging out, I’ve used it for table and work bench, it’s easier to load big items in the back with two people, you can leave it down to increase your load capacity for longer items.
Am I the only one in love with tailgates and despise full back hatches?
GM should really make this a function over style vehicle, things like big windows so you can see out of it, unlike the stupid skinny windows on the H3 (sure they look cool on the outside but sitting in one and looking out of them, is dumb). It needs to be 80% function and 20% style, everything needs to have a purpose, and not sacrifice function over form.
We have room and a need for a capable off road SUV to go up against the Toyota SUVs.
The Toyota SUV – one SUV – the 4Runner.
You tend to forget the Jeep Wrangler is more SUV now in 4 door version than it is Jeep anymore.
Look for them to do something more here too.
You tend to forget that the buyer profile of a 4-door Wrangler is quite different than that of the 4Runner. Have a look at a compass/360 chart once in awhile, would you?
Interesting that they are bringing back the larger “Blazer” SUV name instead of just using the existing smaller Trailblazer name IF GM is planning to build an off road SUV based on the smaller Colorado platform. I wouldn’t think GM would build a full size off-road SUV off of the Tahoe platform in which case the Blazer name would fit better.
Only interested if it is a full size (Tahoe size), two door, short wheel base. Too much to ask for a removable top as well?
I thought this might be on its way. GM already sells the Trailblazer in Thailand where its earned a solid reputation. Now the Canyon/Colorado are here, so why not utilize it? Most people cannot afford or choose not to drive Tahoe/Suburban sized utes. In this age of downsizing and affordability, not to mention CAFE requirements, going to a midsized unit with real off road abilities and seating for up to 6 or 7 would be fantastic ! A body on frame, tough as nails, midsize SUV with room for the family and its gear and still capable of towing a respectable trailer beats an awd crossover best used for snowy but paved roads.
I don’t think this will open the door for a US TrailBlazer.
I think the Blazer name might be applied to the new upcoming crossover.