It’s no secret the crossover market is booming substantially, not only in the U.S., but across the world. To combat this, General Motors has laid out an aggressive strategy for Chevrolet.
The next-generation Chevrolet Equinox will become smaller in size, making room for a new midsize crossover. These plans will put Chevrolet more eye-to-eye with lineups like the Ford Escape, Edge and Explorer trio.
It seems Fiat-Chrysler is readying its own answer to the segment, as our sister publication, Fiat-Chrysler Authority, has uncovered the trademarking and patent for the Pacifica.
The Chrysler Pacifica was last seen in 2007, based on an aged Mercedes-Benz platform and, since then, Chrysler has not brought forth a replacement other than the current Dodge Journey to fill its crossover void. The latest trademark filing categorizes it as use for “automobiles.”
To be fair, automakers constantly reaffirm rights to a particular name. Constant renewal of the “Grand National” name has sparked rumors of its return for years. We now know that isn’t happening any time soon.
But, FCA needs crossovers, badly. And a new Pacifica could set its sights squarely on a piece of the Chevrolet Equinox’s market.
Comments
I thought the old Pacifica was based on the town & country platform?
MBenz R-class From the DaimlerChrysler era.
The R-Class was based on its own, rear drive platform. The Pacifica on the other hand was a front driver…
It was on a modified version on the Town & Country’s RS platform made specifically for the Pacifica called the CS platform which was never based on or shared with Mercedes-Benz.
I actually owned an ’07 Pacifica . it was really a tall wagon but had a higher seating position . It was a nice looking vehicle and the interior was layed-out with real wood and soft leather . It even had a Nav. system in it that was fairly easy to use . But the interior pieces didn’t fit well , it had alot of mis-aligned parts . Most people wouldn’t have noticed , it did have alot of Mercedes parts though . And the power seat adjusters were on the door panel , a nice touch . I don’t remember the Pacifica selling real well though . The first commercials for the model had Celine Dion singing some song while driving one . Wonder if that had anything to do with it .?!
My question is whether Chevy be getting a variant of the upcoming Chinese Buick Envision.
The Envision of Buick-China would get to NA as a Buick rather than a Chevrolet.
I think that GM is trying to get away from their confusing hodge-podge of brands.
Noooo, not another Crossover coming to Chevy’s line up!
Just buy an Impala instead of one of these station wagons.