Cadillac President Johan de Nysschen spilled some interesting information in his latest interview with Motor Trend, including a near confession a mid-engined Corvette exists, and his idea of a proper halo vehicle from the brand.
But, he also spoke out Cadillac’s future global strategy, something of dire importance for the brand’s future. In short, expect one Cadillac model per segment for the entire world, with de Nysschen speaking of a day when specific vehicles no longer being built only because the market dictates it. Think the Cadillac ATS-L.
Instead, global market influences will shape future Cadillac vehicles, ensuring one design and one engineering model will be feasible across the world, no matter the market.
“We need to be frugal with how we apply both capital and engineering resources. Given the reality that we’ve got many market segments that today remain very obvious gaps in our portfolio, we need to address those. I don’t think we should be diluting our resources by creating two versions of the same car. So for Cadillac, this is not an option, and I would like to move away from that. We will produce global cars for global markets and one play,” de Nysschen said in the interview.
The Cadillac President did say one differentiating factor would continue to exist, even if only for the short term, and that factor is powertrains. He admitted diesels to be an entry card to the European market, something Cadillac is known to be working on. But he also said hybrids will be a focus due to Chinese regulations.
The next five years will be crucial for de Nysschen and Cadillac, and we hope it becomes the turnaround of a century for the storied brand, and contributes significantly to GM’s bottom line.