After a trendy debut during the 2015 New York International Auto Show last April, Cadillac has officially priced its latest range-topping sedan — the CT6.
The 2016 Cadillac CT6 will start at $54,490. That much gets you the 2.0-liter Turbo four-cylinder LTG engine mated to the 8-speed automatic 8L45 transmission. The price jumps to $56,490 should buyers upgrade to the more powerful LGX 3.6-liter V6 with all-wheel drive, and rises to $65,390 for the new 3.0-liter twin-turbo V6 LGW with all-wheel drive. Each price includes the $995 destination fee. Each engine is paired exclusively to an eight-speed automatic transmission, while the CT6 PHEV will join the petrol-powered sedan later on in the model year.
Cadillac has not yet provided specific details on specific equipment and features adorning each price point and trim level, but did say that a broad range of high-technology systems and luxury amenities — such as the Rear Camera Mirror, Enhanced Night Vision technology and a 34-speaker Bose Panaray audio system — presents a wide range of options and price points to attract new buyers. The brand did, however, state that the fully-loaded 2016 CT6 Platinum will ring in at a healthy $84,460.
The pricing strategy creates a strategic gap between the 2016 Cadillac CTS, which starts at $46,430, but also represents an absolute bargain compared to many of the CT6’s German-born competitors. And it also seems to leave plenty of room for another Cadillac above the CT6 — be it the CT7 or the CT8 — to show up sooner, rather than later.
The Omega-platformed CT6 will arrive at dealers next March, and order books are now open.
Comments
CT8 ???
CT8: http://gmauthority.com/blog/gm/cadillac/ct8/
Starting at $54k is a smart move, and with a full blown price of $84,460 is still a bargain when compared to the BMW 7 Series which STARTS at $81,300 and the S500 which STARTS at $95,560.
What an incredible price, especially when compared with its competitors. Now the question is, since the two are almost identical in price, what would you rather have for your $85,000? A CTS-V, or a fully loaded CT6 Platinum?
I wouldn’t compare the two… but the cts v would hold value better but for everyday driving I would take. A ct6 platinun
assuming the CT8 would start at $100.00+
I am pleasantly shocked. This was a good move on GMs part pricing this car this way. They will sell a lot of them, especially the V6 AwD version. This also puts out any doubts about Cadillac putting out an even larger better flagship(CT8). Even though the rumor mill and even GM said there would be a bigger better model, there were still some doubts about it. But with this cars price range now known, it’s obvious that Caddy will have a car above this.
With the dropping of the canadian dollar I hope that the canadian models are not more than $5k more than the US models.
I think they could have priced it a bit higher. There seems like a lot of overlap between the ATS to CTS and CTS to CT6. ATS is priced from $35,000-$60,000, CTS From $45,000-$75,000, and now the CT6 starts at $55,000. You can get a base CT6 (the flagship) for less than a loaded up ATS (the entry level car). The CT6 should have started between $60,000-$65,000. While the official pricing may look like a bargain against competition, it doesn’t look good next to its stable mates. CTS is struggling and this low pricing for the CT6 could persuade some to skip it all together and get a bigger, lower trim CT6. We’ll have to see how it plays out.
The thing is, the CTS and the CT6 provide two different driving dynamics. One is based on being a driver’s car, sport-tuned handling, while the other is for comfort and space. As JDN stated Cadillac is trying to redefine and break the mold of the status quo luxury segments.
In actuality I see the CT6 as being the XTS replacement, in essence the car the XTS should’ve been. Cadillac is redefining the market by offering more for less. With the CT6 you get 7 series/S-Class/A8 size and amenities, for roughly the price or lower than those manufacturers loaded up lower brands. Also, keep in mind in a couple of years brand new product and the redesigns of ATS/CTS/Escalade happen. Not to mention the true flagship or flagships come on line.
It seems Cadillac, is trying to be innovative. Leading by not following the status quo and marking out a territory of its own. Offering more technology with premium interiors in similar sizes for less. This achieves two things, 1. It gets Cadillac back into the conversation! 2. It forces the comsumer to really have to make a decision. Do you pay 60K+ for a barebones lower model or 55K for a higher end model with more standard equipment.
The same can be said for the higher-end models. Cadillac is trying to change the game. The key will be the quality of the vehicles! If they get that right, Cadillac will have firmly placed themselves back to the forefront of luxury.
CT11 ?
but who dont know that is BMW 7 serie and this not overpriced- all other things. and how fast new 7 serie comes. but where is cadillac ct6 ?
Cadillac’s CT6 at $54,500 is over $9K more expensive than the XTS it will be replacing and it is unclear whether buyers will be willing to eat the extra expense because they have not done so with the ATS and CTS as Cadillac’s CTS is considered a flop and most of this is the fault of Cadillac Johan de Nysschen who wants Cadillac to be priced the same as a BMW; if CT6 are flat, Cadillac needs to seriously consider firing de Nysschen because he is destroying Cadillac by charging too much as you’ve got to think it was de Nysschen’s idea to kill off the CTS coupe and sports wagon as well as why there’s no ATS convertible.
“because he is destroying Cadillac by charging too much”
Cadillac is not selling commodities. They are selling luxuries; one way tickets to privileged positions of exclusivity in cars for those that want it.
There is no such thing as ‘charging too much’ when it comes to luxury goods. It’s a luxury because it’s exclusive, rare, or built to higher standards than ordinary products.
Lagavulin 16 costs more than 4 times as much as Jack Daniels, and Jack may sell loads of bottles each year…but Jack isn’t something to savour or pride yourself in owning, and those who want Lagavulin have no quams paying for it.
Volume for the sake of volume doesn’t win anything.
Right.
But – $54k says ‘near luxury’ to me, though.
I know Johan is focused on margin, not volume. And maybe people will option-up to 70 (?).
But to use your scotch analogy, $54 seems like Macallan 12.
Which is good. And not cheap.
I just figured he’d start at 65-75. More like Macallan 18.
But again this a not Cadillacs true flagship. Also I think they learned their lesson with the sales of the CTS tanking because of the higher price. The worst thing GM could of done was start this car at 65K. They need to get people in the seats of these cars. When the true flagship comes out by the end of the decade, your going to see a starting price near 85K. This is why this car is priced like that. Someone else said what I said last year, that this car is more or less the XTS replacement and what the XtS should of been from the start.
Welcome back, Cadillac STS. My how you’ve grown up since college; hit the gym too…
What will the price be for the 2016 Cadillac CT6 Hybrid?
I’ve seen a CT6 on the road twice in Naples, Florida in the past two weeks. If it doesn’t hit dealers until March, is this some sort of test vehicle? I wasn’t thrilled with the pictures I saw when it was first revealed but it looks better in person.
Oh, and GM Authority, Cadillac finally updated pictures of the 2016 Cadillac XTS.
The CT6 pricing strategy certainly took me and I’m sure others by surprise but what does this mean for the CTS (CT5) ?
The new lower starting will surely squeeze sales from the already struggling CTS.
Will the CTS get a significant mid-cycle refresh with more equipment and lower price to maintain a plausible gap with the CT6?
Then what about the ATS? Does it get the same treatment in a couple of years?
Would also affect pricing overlaps with the future CT2 and CT1.
There must be a master plan in all of this.
Exclusivity is the quickest way to failure in the car business with the Dodge Viper being a prime example of this as Dodge sold just 49 Vipers in September compare with over 2,500 C7 Corvettes; Cadillac needs time to reclaim it’s name recognition as a premium brand and simply charging the same price as a BMW will mean flat ATS and CTS sales for years.
cadillac must up their car prices and all other gm cars to. cheap price not good i think. cheap corvette ……. ahhha thats not good to.
While many here still want to argue price here is the truth on this car.
This car went from Flagship to Transitional car less then a year ago. It was originally the flag ship that was done under the old administration with Mark Reuss fighting the leadership at GM for everything he could get. This too will be like the CTS when it was introduced as the best Modern Cadillac ever but yet it is still not what the present Cadillac management invasions as a flagship or the total package for Cadillac.
The pricing will be over a wide range here much like the others. Yes it will start at $54K but you will want the $84K version. It also will fall short in some areas but not to the point it will be a problem.
What we have to understand is the CT8 will be the first car done by the new staff and it will reflect fully the direction they are going. Right now cars like this are to show change and to influence people to see Cadillac differently.
While many say Cadillac is too expensive the same can be said for the Beats headphones. They hold the image package that Cadillac aspires too. While they are average but good head phones people perceived them as the top as they do sound good but they look, like the best. They are one of packaged in a top grade package that even more reflects quality on the product. People are willing to pay twice the price due to image.
Nike and Under Armor are the same as they are a good product but are they the best for the money no.
In defense too of Cadillac they under cut the price of their main competitors so if you do want anything that is perceived better you will have to pony up the bucks.
The fact is Buick is going to fill the slot Cadillac is in and unless you want to sell two cars in the same segment change will have to come in pricing. Cadillac is waling a tight rope between quality and price with the present cars but today they can do that as they really do have decent cars but yet under price their target competition.
This car should so well and impress many for what it is and the price. But again I still think many of you do not really understand where this is going to go. The CT8 will lead changes we never expected to see from GM in Cadillac. These will be major changes that will shock you when it arrives. It will not just be a larger CT6.
Also we have more models of the CT6 to come with the V8 as the $84K model is just a loaded middle model with the V6.
If you want a better car you need to pay for it.
Generally those who complain are upset they have been priced out and found they are no longer middle class Cadillac material. Harsh yes but true.
Not everyone should be able to afford a Cadillac. Look around at many who drive the older models today. Are they the trend setters that you want seen in a Cadillac to build it’s image?
I should start a web site and call it the People Of Cadillac and show just who all is driving the cars.
I would have thought it was an insult enough when Seinfeld did a show on old people fighting over a Fleetwood he was trying to give his parents as he drove a SAAB.
Speaking of the CT8, I have heard from the GM rumor mill that Mark and Johan are in disagreement over where Cadillac should be taking its styling. Mark wants more traditional American look and Johan wants more of a European flair. The end result will be what Dan Annman approves since they both report to him, but i found this interesting.
I find that interesting too. If anything, Ed Welburn should have the final say. After all, it’s HIS design language that’s made Cadillac stand out over the past decade.
Yes, I agree.
If anything, it’s priced too low.
Just to flip all the cards here, I’m late 20s, male, and looking to buy a full-size luxury sedan in the $70 – $85 K range, within the next year or so. Top of my list has been a used current-gen S-Class, and the new 7-Series has my attention as well, though I would have to get something close to a base model.
The CT6 was on my short list, despite some concerns I had over material quality, refinement, and fit and finish. Now, this price has me a little worried. I am operating partially on the snobbery factor, on which the cars in this category trade. Simply put, I do not want to see old people, who walked into the dealership and said “Gimme the nicest DeVille ya got!” driving the same car as me. Nor do I want to see high school seniors cruising around in a used model in 2 or 3 years.
I have reason to believe my thoughts and feelings are representative of the buyers in this segment. While this will almost certainly be a bargain, and I could get a fully-loaded new model within my price range, the fact that this car starts so cheap is a negative mark for me, counterintuitive as that may seem.
The last thing I want is for someone to see me in a CT6 and think “couldn’t afford an S-Class, huh?”
60s money with low 20s mentality… just my opinion. I always test drove all cars i founf attractive in my price range n made my own opinion. You’ll never be happy worried about others perception !!
If you put too much stock into what others think, you’ll never be happy. My advice, wait for the CT6 to come out, take one out for a spin, and then compare it to the S-Class and 7-Series that you’re considering. If the CT6 works out the best for you, then buy it. If not, buy the Benz or BMW and be happy knowing that you bought the car you’re most happy with. If anything, owning the Caddy could give you the opportunity to be somewhat of a brand ambassador to your peers by showing them how great of a car it is. I think that value for the money is more important than trying to impress a random person, or your coworkers. Instead of looking at it as “couldn’t afford an S-Class”, look at it as being smarter with your money… set it aside for retirement, take a nice vacation or save up for a CT8 instead.
I am also a male in my late 20s but my reasoning for buying a car couldn’t be more different than yours. I own a Chevy Cruze and a Chevy Equinox. However, I think you hit the nail on the head describing the typical luxury car buyer. I buy for practicality, you buy for others’ perception of your wealth. I believe that is why Cadillac has produced cars lately that are just as good as the competition but their sales are lacking. Perception is more important than content. I live in a very rich part of Florida. Everyone drives luxury cars and I guarantee 75% of 3-series drivers really don’t care how well it handles. They only care that it has a BMW badge. The Cadillac badge no longer represents prestige. The CT6 pricing appears to be a shift in Cadillac’s long term strategy. Making cars as good as BMW and pricing them similarly doesn’t seem to be working so maybe this change in strategy is what they need.
It’s true. I would say I am factoring in a few different things. Obviously, if this car really is all that, then I’ll snap it up and pocket the rest and consider it a good buy.
The lower price is one of many factors I am considering, both the pros and cons of it. The price itself is not necessarily directly related to prestige (though I’m sure some competitive people will be driven to look it up for their own comparison), but it dictates in to whose hands these cars will fall. And, as I mentioned before, if I’m driving Grandpa’s car or Billy who just got in to Oxnard’s car, that affects my buying decision.
I think we all take other peoples’ perceptions in to account when buying a car, even if only minimally and/or subconsciously. This level of vehicle tends to attract those who do so more obviously.
I would argue that many people with more money than me would value the prestige factor even more. Past a certain point of course (Warren Buffet, etc.) many of them stop caring about that.
I’m in my late 20s too but I refuse to get caught up on perception.. I got a 2010 dts platinum on a great deal….. but I look at the parking lot at work. 1 person gets a new car then the next the next so on.. it’s silly.. my previous car is an 03 dts that still runs fine didn’t trade it in…
My question to you is what would you be driving when you be in your 60’s-90’s? For me, I hope it will be a Cadillac because I am a Cadillac enthusiast and I am in my early 40s now and Cadillac is my favorite luxury brand and my first car was a Cadillac as pre-owned in my early 20s. If you like a Mercedes S Class and see yourself driving them beyond your retirement years, I don’t see it any differently than Cadillac’s retirees.
People need to stop worrying what other people drive and drive the car they want.
I don’t have a specific vision, but it would probably be a Cadillac, or a Mercedes, or maybe a Rolls-Royce or Bentley (we can all dream).
I know there will be a time (probably sooner than I would like) that the marketing people and accountants will no longer care for my dollar as much as they do now, and they will not have a particular desire to see me behind the wheel of one of their cars.
They can’t stop me from buying it, of course, by they won’t market to me, or sponsor things I like, or go out of their way to court me.
Large luxury sedans have a bit of leeway in this area though, since they have always skewed older as people’s income goes up, as does their desire for comfort over sport, as they get older.
At the same time, the car I want is a complex mix of many things, one of which is the degree to which it is an extension of the lifestyle I have chosen to lead. In that regard, everyone makes some kind of decision about something in their lives, however small, on the basis of what it will say about them, again however small that influence may be. In that way, the car I want should do that for me, as it is an extension of myself, my lifestyle, and the manner in which I choose to communicate that.
Can you go deeper into your look around who drives the older models today statement please
I couldn’t tell you were responding to me, with how deep the response tree had gotten.
The older model drivers perhaps refers more to the context in which they are seen, rather than the people specifically who drive them. The exception to that being a few young kids I’ve seen in some really beat-up examples.
I’ve started to see the 2007-era S-Classes in Walmart parking lots (usually when I drive past them, since I only tend to shop there once a year when absolutely necessary), or in lower-income neighborhoods (I hesitate to say “rougher” since I don’t have any other information), or parked outside some seedy cheap hotels.
Now, these are generalizations, sure; Walmart may just mean they like to shop and save, the neighborhoods may be up-and-coming, and plenty of rich people have done dirty deeds in cheap hotels.
I am also likely colored by the fact that I am probably now more predisposed to notice these examples than before.
In support of my argument, I more often see these in Mississippi (I travel for work), which is one of the lowest-income states in the country, and if the original drivers, who bought the cars new, had always been going to these places, I would have seen them in equal measure for the past 8 years, in the contexts I previously mentioned.
Given that this seems, at least to me, to be a more recent trend, I have made the heuristic leap to roughly conclude they are being purchased used at low prices by people for whom they would otherwise be highly unattainable. This is buoyed by the fact that they are almost exclusively first-year previous-generation models, or at least pre-facelift previous-generation.
Nothing will ultimately stop the depreciation game, especially in the luxury market, but it all comes down to how fast it happens, which itself is determined by residual value and starting price, both of which are more suspect with the CT6 than the others in the Large luxury category.
I also don’t mean to form personal opinions about whomever is buying these examples; I am expressing the likely-held feelings of potential buyers in this category, and to a lesser extent, my own.
ohh okay i thought you were making a racial comment my bad
I think it’s a raging bargain for the price, my only concern is that it doesn’t leave much space to price an Avenir below it, yet above a Lacrosse.
Did you see my question
Think of the CT6 as more XTS replacement than A8L killer and it starts to make more sense pricing wise.
The proportions put this car just larger than the odd duck XTS while leaving room for the CT8.
Riding on a dolled up Chevy FWD platform the XTS could never be the luxury cruising boulevarder that Cadillac wants.
Think CT6 as an updated Fleetwood Broughm.
The CT6 will play really well in other markets, especially China, with luxurious interior amenities, rear seat passenger focus and small displacement powertrains.
As for cannibalizing CTS sales, the more I think about it the less that may happen. Someone who would buy the CT6 would not have given much thought to the CTS with it’s limited rear seat size and comfort plus less than ‘flagship ‘demeanor.
Also this vehicle is NOT the flagship model, the CT8 is coming.
I’m just not comfortable with these higher output 4 cylinders. I know they get decent HP these days but aren’t they also working alot harder to? I just have reliability concerns of these newer fours… they all sound like they are struggling when pushed
Agreed. I wouldn’t consider a Malibu or Regal because they don’t offer a V6. a four banger certainly isn’t refined enough for a car in this class. For a minimal upgrade of $2000 here, you can get the 3.6 V6 *AND* all-wheel drive. Why would anybody buy the 2.0 turbo?
I’m not expert mechanic or designer I have a bsme but I just feel like the long term stress on a 4 cylinder with that output would be a short life… but then again I’m not expert
I think the CT6 is more like a Seville/Deville and the CT8 is a Fleetwood.